Entrepreneur, Neil Howe, was selected to open an authority media agency in his hometown of Atlanta that will focus on serving the Roofing market.
Howe’s agency, The Authority Architect will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I am happy to be involved in the roofing market and help generate leads and positioning to all the roofers out there that are competing daily for the calls that come in from the internet. It is a market I have been in for a while and to be selected by others to focus on the roofing industry is an honor that I wasn’t anticipating. I am proud to collaborate with local roofers to establish this new adventure,” said Howe.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically or rapidly and dramatically establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose’, as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and position services is growing due to the recent media coverage, and Neil Howe and his team at The Authority Architect will service that need.
“I am passionate about helping in the roofing market and positioning quality roofers as the go-to choice in their town or area. There are a lot of shady ‘storm chasers’ out there and when it comes to a purchase and problem as big as a roof, which covers people’s most valuable possession, then you need to know you are dealing with reputable companies and it is my job to make sure those companies stand out with authority,” stated Howe.
Company Name: ACE Marketing
Contact Person: Dawn McCLure
Country: United States