Los Angeles, CA – May 16, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Bill Wise, CEO of Mediaocean, the leading software platform for the advertising world. Wise will discuss how Mediaocean is helping to power the global advertising industry.
The company’s advertising software solutions enable the world’s most successful agencies, brands and media sellers manage the entire advertising workflow globally — from planning to buying and selling, to analyzing and optimizing, to invoicing and payments. Mediaocean’s platforms are open and neutral, integrating with leading third-party data providers, ad servers and other technologies, which enables them to define standards and best practices for cross-channel advertising workflow in a time of significant convergence in the space.
“What Mediaocean has done — particularly in the past 18 months — is make several acquisitions to accelerate convergence. One of the trends we’re seeing is that media used to be bought in a futures-are-upfront market. That’s how television was bought and sold. Fifty percent of the TV market was bought upfront,” said Wise. “Nowadays, people are looking to shift some of those future dollars into spot dollars, and some of those spot dollars are moving into digital. And as those things shift, what’s happening is media is more of a closed loop. You need to plan, buy and optimize in real-time.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is happy to feature Mediaocean. He says, “The world of advertising is continually changing and evolving. But the need for advertising has never been greater. That’s where Mediaocean comes in. This innovative company gives brands, agencies and media sellers the infrastructure and tools they need to make advertising happen globally. We’re absolutely thrilled to have Mediaocean on our show.”
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. It can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to more than 50 countries on Bloomberg International.
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