PlayKids Releases PlayKids Parents a Special Area for Mothers, Fathers and Caregivers to Accompany Their Children

The Release has intelligent solutions that involve activity suggestions, personalized reports and content customization

SÃO PAULO, BRAZIL – 17 May, 2017 – PlayKids, an educational platform created to stimulate children’s development through playing and learning, today launches an exclusive function called PlayKids Parents. This new feature is focused on the active participation of mothers, fathers and caregivers in their children’s learning process. PlayKids Parents provides tools, reports and personalized contents that allows them to follow, even more closely, a child’s education and consequent development of the physical, intellectual and social-emotional abilities throughout each growth stage.

Following the platform’s new positioning, which has education as its essence, the special area PlayKids Parents can be accessed by users within the web page. In this dedicated area, mother and fathers find their children’s personalized usage information. With this resource, adults can follow up on the most viewed content and address any issues. The platform takes into account the children’s preferences and developmental phase, the platform suggests activities that aim to leverage learning.  The themes are things like language and arts, motor, emotional and social coordination, social studies, creativity and math.

“PlayKids’ purpose is to enable families to actively participate in their children’s development process. Experts point out that there is no education without affectivity and, with the everyday life rush, people have less and less time. Our work contributes to leave the best part for mothers and fathers, which is to be with their children playing and opening the way for them to learn and grow. The platform suggests questions for adults to ask their children right after they watch an episode of StoryBots, for example. Or recommend a mime activity to practice at home,” explains Marina Proença, Head of Marketing at PlayKids.

The content is available on the platform also encourages interaction between parents and children in the “real world.” These moments of playing, discovering, imagining and creating is what PlayKids want to encourage families to do. It is essential that families participate in their child’s different learning areas. PlayKids makes this path easier by bringing activities recommendations that children like and need to know according to each development stage. To encourage the day-to-day immersion of the childlike universe, the platform also provides a new messaging function for parents within the application. To access this feature, it is necessary to activate the parental control.

“Parents’ concerns about children’s excessive use of mobile devices are completely valid. However, it cannot be denied that we are facing a completely technological generation. Therefore, thinking about a platform that meets the characteristics of children and their parents needs is something extremely desirable. We believe, and we hope, that this kind of organization like PlayKids can facilitate the accompaniment by the parents and, consequently of the contents inserted in them, that are accessed by the children,” says Anterita Godoy, Master and Doctor in Teacher Training and Director Of Research and Development of IES2.
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About PlayKids

PlayKids is a platform for content and educational activities for children to learn while playing, as well as providing parents and educators with progress of development of their children and students. There are more than 4,000 drawings, books, games and activities selected by experts to assist in the pre-schooling phase of children and stimulate the development of intellectual, physical and affective potentials.

PlayKids was voted as one of the best apps for iOS and Apple TV in 2016. Also in the PlayKids portfolio are the Stories, Party and Learn apps. Since its launch in 2013, PlayKids has impacted around 35 million families in over 100 countries.

To download the applications from the platform, go to:

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