The study reveals that digital signage is trending in North America region. The digital signage market is driven by the innovation and advancements in digital technologies. An evolution of new and innovative product such as home monitoring system and others is boosting the Digital Signage market.
The study indicates that the rise in demand for infrastructure of in-store digital signage for making brand value is a key driver for digital signage market. The study reveals that the lack of technical expertise and high initial cost and lack of standardization results as a limitation to the digital signage market.
The Digital Signage Market is growing rapidly over 6% of CAGR and is expected to reach at USD ~26.3 billion by the end of forecast period.
Digital Signage Market Segmentation
The digital signage market has been segmented on the basis of product type, technology type, component type, application type and region. Looking through the product type segment it has been observed that kiosk has shown a substantial increase in digital signage market and holds the largest market share. The study indicates that considering the component segment the software segment is expected to show a positive growth in the digital signage market.
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The prominent players in the digital signage market are:
- Cisco System Inc. (U.S.)
- Hewlett-Packard Company (U.S.)
- Samsung Corporation (South Korea)
- NEC Display Solutions Ltd (South Korea)
- Bright Sign LLC (U.S.)
- Panasonic Corporation (Japan)
- 3M Co.(U.S.)
- LG Display Co. Ltd. (South Korea)
- Ad flow Networks (Canada)
- Omnivex Corporation (Canada)
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Market Research Analysis:
On geographic basis, digital signage market is studied in different regions as Americas, Europe, Asia-Pacific and Rest of World. It has been observed that North America region is leading in the digital signage market. North America is expected to grow with a high rate as well as hold the largest market share in the digital signage market. In the North America region due to higher focus towards advertisements and due to the advancements in digital technologies. The study shows that European region has a positive growth in the digital signage market. The developing economies in Asia-Pacific regions like China, Japan and others are showing high adoption in the digital signage systems.
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