According to MarketIntelReports’ “Global Mobile Advertising Market by Manufacturers, Regions, Type and Application, Forecast to 2021”:
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Mobile advertising is a type of advertising restricted to mobiles, smartphone devices, and tablet models. The field can be described as a subset of Mobile Advertising Market. Mobile phone advertising refers to the concept of putting content or promotions for consumers who have a mobile device or tablet. The top mobile app marketing companies provide their solutions and services so that the advertisers can interact with the target audience by using app advertising models and tools. The sole aim of the market is to increase the awareness of a particular brand and convert the interest into sales. The Mobile Advertising Market has seen a good growth during the forecast period of 2014-2020. Compared to online advertising, mobile phone ads offer many gains and benefits.
Scope & Regional Forecast of the Mobile Advertising Market
The major factors responsible for boosting the Mobile Advertising Market is the rapid growth in social media. “The social media acts as a big platform for mobile app advertising companies to create a market presence for their products with a bigger customer base. Research results have shown that 50% of the customers purchase mobile phones after getting information about the brand in the developed countries. Social media has helped companies to gain a good customer base and brand loyalty.
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Based on the regions, the Mobile Advertising Market has been concentrated in four regions namely North America, Europe, and Asia Pacific. The mobile phone ads market in the Asia Pacific accounts for a share of 42%. Cell phone advertising has become more cost effective compared to the other marketing methods like physical, exhibitions, and face to face promotions. Mobile advertisers develop content according to the age group to target the potential customers through categories like arts and entertainment, hobbies and interests, style and fashion. This enables mobile app marketing and content developers to develop personalized messages.
Segmentations & Key Players Involved in the Mobile Advertising Market
The Mobile Advertising Market can be broken down into various segments as follows:
- Regions- North America (USA, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), Latin America, Middle East and Africa.
- Type & covers- Picture, text, and video.
- Applications- Table PC and phone.
Some of the key players involved in the Mobile Advertising Market are as follows:
- Millennial Media
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