Deb Fribbins selected as Top Private Consultant of the Year for 2017 by the International Association of Top Professionals (IAOTP).

VICTORIA, AUSTRALIA – 26 May, 2017 – Deb Fribbins the Director in Developing Excellence in Business and the Branch Director for Business in Heels, Melbourne CBD & Geelong has been selected as Top Private Consultant of the Year for 2017 for her outstanding leadership in business and as an outstanding entrepreneur by the International Association of Top Professionals. 

While inclusion with the International Association of Top Professionals is an honour in itself, only a few members in each discipline are chosen for this distinction. These special honorees are distinguished based on their professional accomplishments, academic achievements, leadership abilities, longevity in the field, other affiliations and contributions to their communities.  All honorees are invited to attend the IAOTP’s annual award gala at the end of this year for a night to honor their achievements.

With over 30 years of professional experience as a Retail Buyer / Planner, Director and Entrepreneur, Deb has certainly proven herself as an accomplished professional and expert in many fields. As a dynamic, results-driven leader, she has demonstrated success not only in the retail business but has helped business operators around the world transition from the struggle stage of starting a business helping to them move into the profitable phase quickly.  Honing her expertise in management, retail, wholesale, networking, branding and business development, Deb started Developing Excellence in Business, DEB and rapidly growing it to a be a force in the industry. Her success in working with small business to start up or grow to the next level is to utilise her 5 Step Plan  Step 1 Work with clients to firstly identify and focus on their goals both short term and long term.  Step 2  Conduct a thorough analysis of the current market, and all competition of their goods or services  Step 3 Develop a sustainable and pathway to ensure the clients meets their objectives. Step 4 Implement the plans developed. Step 5 Monitor the results achieved.

Throughout the years Deb has grown a referral based business where she has gained her clients trust, and they refer and recommend others to her.  Her strong communication skills and quick analytical skills allow her to assist her clients in all business development situations.  

The President of IAOTP, Stephanie Cirami, stated “Choosing Deb for this award was an easy decision for our panel to make.  She is talented, motivating, inspiring and her we felt she would make an amazing asset to our organisation.  We are looking forward to meeting her at the gala and know we will see more amazing things from this beautiful woman.”

Deb’s passion in life is to help small businesses grow. To assist this, she has joined as the Branch Director for two branches of Business in Heels, which is a global networking organisation designed for entrepreneurial women to learn and teach each other, with the understanding that women do it differently.  BIH utilises, online channels, social media and hold regular local events for women from all different industries and help to encourage, offer support, inspire and motivate.

Before her role with Business in Heels, Deb was a Buyer for major retailers, Target, Myer, David Jones, and Harris Scarfe.  Simultaneously she attained a Diploma in Sales, Management and Marketing and received a Certificate IV in workplace training. Since leaving the corporate world, she had completed her Certificate IV in Small Business Management to ensure her skills are up to date.

Deb remains active in her community and has been recognised for her outstanding leadership and commitment to the profession. She is the Past President and Paul Harris Fellow of Rotary International where she actively helped the Youth in the community obtain scholarships and hold programs of enrichment and leadership.  In 2013 she received Outstanding Professional of the Year by Cambridge Publishing for her excellence as an entrepreneur.  In 2017 named Top Private Consultant of the Year by the International Association of Top Professionals.

Looking back, Deb attributes her success to her training, her experience in a variety of different positions, her perseverance, mentors she has had along the way, and her passion for helping professionals reach their goals. For the future, she will continue to grow as a professional through continued training, grow her business through her passion to continue to make a difference in people’s lives any way she can.

For more information on Deb and Business in Heels, please visit:, or


The International Association of Top Professionals (IAOTP) is an international boutique networking organisation who handpicks the world’s finest, most prestigious top professionals from different industries.  These top professionals are given an opportunity to collaborate, share their ideas, be keynote speakers and to help influence others in their fields. This organisation is not a membership that anyone can join. You have to be asked by the President or be nominated by a distinguished honorary member after a brief interview.

IAOTP’s experts have given thousands of top prestigious professionals around the world, the recognition and credibility that they deserve and have helped in building their branding empires.  IAOTP prides itself to be a one of a kind boutique networking organisation that hand picks only the best of the best and creates a networking platform that connects and brings these top professionals to one place.

For More Information on IAOTP, please visit:

Media Contact
Company Name: IAOTP
Contact Person: Kristen Rae
Phone: 212 634 4427
Country: Australia