Administrative Staff College of India (A S C I) picks SimpleCRM’s Education CRM Solution

BANGALORE, INDIA – 27 May, 2017 – In the first quarter of 2017 Administrative Staff College of India (A S C I) signed an agreement with SimpleCRM ( for providing a comprehensive CRM solution to help A S C I effectively manage end-to-end operations of its highly sought-after Management Development Programs (MDPs). After an exhaustive evaluation of several CRM platforms & solution providers in India, A S C I chose SimpleCRM because of its comprehensive set of relevant features, demonstrated ease of use, flexibility, scalability, as well as, SimpleCRM’s other reference-able customers in similar domain, such as Indian Institute of Management, Ahmedabad (IIM-A).

The Asian education sector has evolved over the last decade and has increasingly become more and more competitive and process driven. A S C I team was looking for an effective CRM solution for MDP to automate their Leads, Sponsor and Nomination Management processes. There was need for improved process efficiency in the program management that required seamless integration with systems in supporting departments. A S C I also required a comprehensive participant portal to enable self-service for participants and alumni to be able to access program information.

“We, at ASCI, are convinced that SimpleCRM’s comprehensive features would come in handy in effectively managing end-to-end operations of our MDP activity” says Prof. Nirmala Apsingikar Chairperson, Information Technology Area, ASCI.

“SimpleCRM team is excited to be selected as the software partner helping in the digital transformation initiative at A S C I” says Rahul Kumar, Sr. CRM Consultant, SimpleCRM.

SimpleCRM solution for MDP management is hosted on secure IBM Softlayer Cloud in Singapore and consists of:

1. Multi-Channel Enquiry & Nomination Management System

SimpleCRM’s lead management software focuses on managing the entire Enquiry lifecycle – initial engagement till conversion to nomination and subsequent participant generated from various sources. Moreover, SimpleCRM can be accessed by the mobile workforce on their mobile phones and tabs. The solution also identifies prospects through meetings, SMS, emails, tasks, to-do reminders and social listening. SimpleCRM facilitates higher Enquiry/Nomination to Participant conversion and enables targeted marketing to ensure higher growth and re-enrollment of alumni. Through use of Digital Marketing tools like in-built campaigns modules, b-school institutes can keep a track of their targeted audience for each program and get automated reports on the success (ROI) and status of their individual campaigns. 

Learn more about Sales Module and Digital Marketing Module.

2. Program Management & related Modules

SimpleCRM’s Program management helps and improves process efficiency. It also helps in internal co-ordination required for Program management. By giving a 360 Degree view of the entire program related modules, such as, Sessions, Budget, Schedule, Participants, Faculty etc., it provides better management visibility and control to executive management. Additional modules also allow effective management of Travel Logistics, Accommodation-bookings, Library, Hostel facility etc. SimpleCRM also allows users to create, save and download PDF versions of Program booklet, letters, case study, certificates, Invoices, Invitations, and keeping track and tally of Souvenirs distributed for each program.

Learn how Indian Institute of Management, Ahmedabad (IIM-A) uses SimpleCRM.

3. Participant Portal & MI System

SimpleCRM’s Participant Portal is designed to track participant personal details, program booking status, upcoming programs, history of programs attended, book and track travel details, download case study material, review program schedule (sessions), faculty profile, feedback/survey feature. It allows participants to get a 360-degree view of each program that they have enrolled and booked along with payment history. The built-in MI module is integrated with inter-departmental systems and provides real-time reporting related to participants, nominations, fees, enquiries, etc. The system also provides historical data reports like sponsor wise program by year, nomination by program by year, program wise participant by year, faculty wise sessions by program by year, along with financial reports like Pre-Program budget vs Actuals per program per year.

About Administrative Staff College of India (A S C I):

The Administrative Staff College of India is an institution of excellence and national importance. Established in 1956 at the initiative of the government and the corporate sector, the Administrative Staff College of India (A S C I) Hyderabad is the first and foremost institution of its kind in the country, having pioneered post-experience management education in India. A S C I equips corporate managers, administrators, entrepreneurs and academicians with the skills to synthesize managerial theory and practice; and respond to the ever-increasing complexity of managerial issues confronting government, industrial enterprises and non-government organizations.

About Simpleworks Business Solutions Pte Ltd (SimpleCRM):

SimpleCRM is a startup that provides enterprise grade, highly scalable, comprehensive and cost-effective CRM solutions for large enterprises in Asia, especially in Financial and Education domains. Organizations like Indian Institute of Management, Ahmedabad (IIM-A), ITM Group of Institutions, Orchid International School, Union Assurance, Reliance Foundation, Karvy, HSBC-Invest Direct etc. are using SimpleCRM for managing sales, support and operations. SimpleCRM product suite is available both in on-premise model and cloud model (hosted on IBM cloud). SimpleCRM is headquartered in Singapore and has presence in India (development centres in Bangalore & Nagpur and sales & support offices in Mumbai & Delhi) and Colombo, Sri Lanka.

Media Contact
Company Name: Simpleworks Business Solutions Pte Ltd
Contact Person: Mangesh Deshmukh
Country: United States