Marketing Consultant and Online Media Strategist Elizabeth Hartenbergeris featured in the new book, “The Authority Mindset.” The book recently reached three Amazon International Top Ten Best Seller lists (in the US, Canada and the UK) and is currently available in the Amazon Kindle bookstore.
This triple best-selling book reached the #1 spot in the ‘Professional Development’ category, the #2 slot in the ‘E-Commerce’ category, and the #4 slot in the ‘Web Marketing’ category on Wednesday August 13, 2014.
The book was compiled from conversations, mastermind sessions and the experience of top marketing consultants around the world on the specific and powerful topic of Authority Positioning. Each contributing author has spent years helping entrepreneurs, business owners and professionals, not just with marketing tactics, but with developing “The Authority Mindset” that is required to gain the expert recognition from prospects, customers and even national media.
After 30 years in the corporate world, Hartenberger left the constraints of corporate life and began marketing consulting and copywriting from a B2B perspective (business-to-business), working for clients in the software, technology and Professional Services industries. Mid-way through 2012, she joined up with Information Marketer, Dan Kennedy, to provide copywriting and consulting for Infomarketers *.
These days, she works with local businesses nationwide and internationally, focusing on creating and building the reputation of the business and then positioning the business or practice owner as an authority and an expert in their field. Hartenberger uses a variety of strategies to achieve this, including hosting Google Hangout interviews, publishing client’s articles and books, and creating video testimonials. She gets clients featured on podcasts, uses press releases to get media attention and then markets the business reputation to prospective clients online.
“If you think about it,” she says, “If you’ve got a business or practice owner that’s also shown to have some expert positioning and credibility, then that gives a lot of credence to people actually choosing you, picking your business. If all else is equal, who are they going to pick? They’re going to pick someone that’s got multiple five-star reviews, and a business or a practice owner that’s a recognized authority in their field.”
“I like to add value. I believe that every encounter that I have, every engagement that I have with a client, I want to leave them with much more than what they started with,” Hartenberger explains. “I lead with value. I end with value. I deliver results. I like to get paid based on performance.”
*The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters whohave successfully completed a course of study of preparation for such copywriting.
To learn more about Elizabeth Hartenberger please visit her LinkedIn page at: http://ca.linkedin.com/in/elizabethhartenberger
“The Authority Mindset” is available in the Amazon Bookstore at http://www.amazon.com/Authority-Mindset-Principles-Establishing-Yourself-ebook/dp/B00MK9NBKU/
Company Name: Western Winds Management Consulting Inc.
Contact Person: Elizabeth Hartenberger