Worldwide Business with kathy ireland® Highlights How Fragrance West is Helping Companies Create Their Own Fragrance Lines

Tune in to Fox Business Network as sponsored programming and Bloomberg International on Sunday, June 11, 2017. See market-by-market listings below.

Los Angeles, CA – June 6, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Christina Fiduccia, President of Fragrance West, a company where science and art come together to create customized fragrances for their clients.

Kathy begins this interview by sharing why a company might consider creating their own fragrance. She explains it is a great opportunity for brands to connect with their customers in a new way. Fragrance West has made it their art to make the science of fragrance creation available to brands everywhere.

Fiduccia says “One of the most common challenges brands face when launching a new product is in delaying the final decision for the signature fragrance. Perhaps, they have a beautifully designed product but they haven’t done what’s necessary to develop the fragrance and the launch date is fast approaching. The other end of the spectrum is a client who knows what they want but has difficulty communicating that to others so that it can come to fruition. Fragrance West is able to easily handle these challenges along with many others.”

Located on the West Coast, Fragrance West fulfills a need for regionally based companies, as most fragrance companies are located primarily on the East Coast, according to Fiduccia.

“Fragrance West is the only fully operational fragrance laboratory and manufacturer on the West Coast. This fact is just one of the many benefits Fragrance West offers brands looking to start a fragrance line of their own. We are happy to have them on the show to learn more about this innovative company.” J.L. Haber, Vice President of Programming

Fragrance West’s impressive production capability ranges from 25 pound pails to pallets of drums. They also provide their clients the benefit of a marketing team to help launch their new fragrance.

For more information about Fragrance West, visit and tune in to Fox Business Network as sponsored programming on Sunday, June 11, 2017 at 5:30pm EST and Bloomberg International at 7:30am GMT, 10:30am D.F. and 3:00pm HKT.  

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.

Visit for detailed airing schedules or check local listings.

About Fragrance West

Established in 2008, Fragrance West, is the only fully-operational fragrance laboratory and manufacturer on the West Coast. A symphony of artistic perfumers, innovative chemists, master evaluators and strategic support staff, Fragrance West collaborates closely with brands to deliver fragrances that captivate their markets.

A subsidiary of HORN, Fragrance West delivers exceptional customer service and high-quality aromas for perfumes and colognes, household, personal care, hair care, pet care and air care products. Laboratory capabilities include creative perfumery, analytical, applications and samples.

For more information on Fragrance West, please call (818) 781-2584 or visit

Fragrance West Media Contact:

Ella Pochay

Fragrance West

(714) 562-7678


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Company Name: Worldwide Business with kathy ireland
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