Los Angeles, CA – June 6, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview featuring Jackson Associates Research, a legacy market research firm that helps businesses gain a competitive edge by capturing valuable customer insights.
Marisa Pope, Principal and Owner and President, Angela Lorinchak will be discussing the importance of understanding the thoughts and behaviors of businesses’ target markets.
The company acts as a liaison between businesses and their customers. Jackson Associates Research was founded in 1957 and has headquarters in three locations: Atlanta, Boston and Los Angeles.
Pope says that Jackson Associates Research strives to give companies an uncompromised glimpse into the mind of their customer. She explains, “At Jackson Associates Research, we provide the bridge between businesses and their customers. We’ve been doing that for sixty years. We try to find the ideal participant for a research study, and we offer fantastic facilities in three markets where our clients can come in and watch the research unfold and listen to what their customers are saying. That gives clients a lot of insight, and an opportunity to tweak their product or service and learn more about what the customers want. It gives them the voice of the consumer.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is excited to feature Jackson Associates Research. He says, “As businesses grow, there’s nothing more valuable than customer insights. Exploring what their target market is looking for is absolutely crucial. That’s why Jackson Associates Research and their dedication to market research is so important for business success. We’re thrilled to have Jackson Associates Research on our show.”
For more information about Jackson Associates Research, visit JacksonAssociates.com and tune into Fox Business Network as sponsored programming on Sunday, June 11, 2017 at 5:00pm EST and Bloomberg International on Saturday, June 24, 2017 at 7:00am GMT.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
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