Los Angeles, CA – June 6, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Rita Love Owens, CEO of The RLO Group, a company that exists to bridge the communication and engagement gap between brands and consumers.
Owens will explain how The RLO Group helps interpret brand messaging in order to better connect with target segments; women, family and community.
The RLO Group aligns their clients in their respective communities around initiatives and organizations whose missions match the desire to reach their target segments with authentic messaging. The company was founded in 2010 and is headquartered in Atlanta, Georgia.
Owens says that The RLO Group has a unique approach to creating trusted consumer experiences. She explains, “First, you begin with transparency. Then, you add your creativity. Consumers want to have honest conversations. And you have to be sure that you take notice of that. You can’t take that for granted. You can’t take for granted what they know. You have to incorporate that into everything you do. At The RLO Group, we’ve found our niche as Interpreters. In this role, we understand the cultural nuances and can empathize as well as influence the target audience to feel at ease – garnering trust and ultimately engagement.
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is thrilled to feature The RLO Group. He says, “Sometimes, there can be a disconnect between the messages that brands give out and the messages that consumers hear. The experts at The RLO Group realized this, and they’ve taken on the all-important role of interpreting these messages so that nothing gets lost. Furthermore, The RLO Group has become experts at engaging families, communities and women in particular. We couldn’t be more proud to have The RLO Group on our show.”
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. It can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to more than 50 countries on Bloomberg International.
Visit tvwwb.com for detailed airing schedules—or check your local listings.
Company Name: Worldwide Business with kathy ireland
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Country: United States