In this rapidly changing world of technology, customer experience analytics market is projected to show major growth prospects during the forecast period. Customer experience analytics helps in collecting information and assessing that data to make it efficient. The main focus of customer experience analytics market is to understand customer needs and utilize that information to provide them with better user experience. Due to this, the demand for customer experience analytics has increased rapidly.
As compared to other regions, the customer experience analytics market in North America is expected to dominate the market during the forecast period. U.S and Canada are anticipated to drive the growth of customer experience analytics market. This is owing to the presence of key vendors such as IBM Corporation, Adobe and Oracle Corporation in that region.
In addition to this, the region also has a well-established infrastructure which allows high penetration of mobile devices and offers high speed connectivity and is expected to be a major factor for the growth of Customer Experience Analytics Market.
The customer experience analytics market is growing rapidly over 14% of CAGR and is expected to reach at approx. USD 12 billion by the end of forecast period.
Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “Customer Experience Analytics Market-Forecast to 2023”.
Major Key Players:
- Adobe Systems Incorporated (U.S.)
- Oracle Corporation (U.S.)
- IBM Corporation (U.S.)
- Nokia Networks (Finland)
- Tech Mahindra Limited (India)
- Avaya Inc. (U.S.)
- SDL (U.K.)
- SAS Institute Inc. (U.S.)
- OpenText Corporation (Canada)
- HP Inc. (U.S.)
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Customer Experience Analytics Market Segmentation:
The customer experience analytics market has been segmented on the basis of touch points, solution and vertical. The vertical segment is further bifurcated into BFSI, manufacturing, healthcare, retail, travel and hospitality and government. Out of these, the manufacturing segment is expected to grow at the highest CAGR during the forecast period.
Mobile phones too are very much useful in sending alerts and request callbacks which ultimately helps in collecting customer feedback. So mobile phones play an important role in customer experience analytics.
Market Research Analysis:
The global customer experience analytics market, by geography, has been segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA), and South America. In the global customer experience analytics market, Asia Pacific is anticipated to witness relatively faster adoption and hence the growth rate as compared with other regions.
Within Asia Pacific, increasing use of smartphones and is projected to contribute to the faster share growth of revenue backed by growth in e-commerce and m-commerce industry in countries such as Japan, China and India.
Across Europe, countries including Germany, France and the U.K. are anticipated to drive the growth of customer experience analytics market. Customer experience analytics market in the South America region is anticipated to witness relatively slower market growth. However, Brazil and Argentina among other countries are projected to witness slow yet steady growth. In Brazil, customer experience analytics is increasing popularity and is expected to increase significant market share during the forecast period.
Customer experience analytics market in Middle East and Africa are new and are in its introductory phase, so can be great for new investments in customer experience analytics market.
The regional analysis of customer experience analytics market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major factor in the growth of customer experience analytics market in North America attributes to the presence of key companies like Oracle, Adobe, IBM in that region.
- Technology investors
- Integrated device manufacturers (IDMs)
- Original equipment manufacturers (OEMs)
- Research/Consultancy firms
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Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure
2 Research Methodology
2.1 Research Type
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation
List of Tables
Table 1 Customer Experience Analytics Market, By Touch Point
Table 2 Customer Experience Analytics Market, By Solution
Table 3 Customer Experience Analytics Market, By Vertical
List of Figures
Figure 1 Research Type
Figure 2 Customer Experience Analytics Market, By Touch Point (%)
Figure 3 Customer Experience Analytics Market, By Solution (%)
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