Mobile Value Added Services Market Analysis, Segments, Key Players, Drivers and Trends by Forecast to 2023

“Mobile Value Added Services Market”
Global Mobile Value Added Services Market, By Solutions (SMS, MMS), By Product (Mobile music, Mobile wallet, Mobile games), By Vertical (BFSI, Healthcare, IT & Telecommunication) – Forecast 2023

Market Highlights:

Value added services are the extra services other than calls and fax transmissions are offered by the telecom industry. Mobile Value Added Services includes short message services, multimedia messaging service, mobile email, mobile money, location based services among others. Nowadays, smartphones and tablets became an integral part of an individual’s life which is boosting the mobile value added services market.

The factors contributing to the growth of the Mobile Value Added Services Market are the growing penetration of smartphones and tablets among various subscribers, increasing demand for entertainment content, increasing adoption of location based services, rising demand for mobile phones and the increasing usage in the social networking apps. Also, service providers been offering effective 3G and 4G solutions and the increasing demand for wireless mobile technology are boosting the growth of the mobile value added services.

Mobile service providers helps to create and sustain new revenue scope. Also, social media offers various new opportunities and privacy concerns is the key challenge faced by mobile value added service end-users.

Geographically, North-America accounted for the largest market share in the global mobile value added services market, whereas Asia-Pacific is expected to grow at a fast pace over the forecast period, 2017-2023.

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Major Key Players:

  • Alibaba Group Holdings Limited (China)
  • Google (U.S.)
  • Vodafone Group (U.K.)
  • Comviva Technologies Limited (India)
  • OnMobile Global Limited (India)
  • InMobi (Singapore)
  •  Apple (U.S.)
  • A&T Intellectual Property (U.S.)
  • (China)
  • Gemalto NV (Netheralnds) 

Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on  ”Mobile Value Added Services Market by Forecast to 2023

Mobile Value Added Services Market:

According to Market Research Future, market has been segmented into solutions, product, verticals and region.

Out of these, product mobile music and mobile games are expected to grow over the forecast period, 2017-2023 majorly due to increasing consumers demand for innovative and advanced form of entertainment.

Out of these, solutions multi-media messages accounted for the largest market share majorly due increasing coverage of mobile Internet services, the adoption of high-speed mobile broadband services and also the popularity of wireless mini-modems among the end-users.

Market Research Future Analysis:

The global mobile value added services market is expected to grow significantly over the forecast period, 2017-2023. Healthcare and IT & Telecommunications segment of mobile value added services market globally drives the market majorly due to increasing demand for internet enabled smartphones. The market is expected to have higher growth rate as compared to the previous years.

Asia-Pacific region expected to grow at a fast pace over the forecast period, 2017-2023. Countries such as Japan is a market for voice over Internet protocol services market majorly due to early deployment of 4G network services, various service providers have been providing effective 3G and 4G solutions. Also, countries such as India, China contributes largely to overall market share majorly due to large consumer base.

North-America accounted for the largest market share majorly due to demand for high-speed broadband services and various social media platforms and online applications makes the telecom operators provide better quality services.

For the purpose of this study, Market Research Future has segmented the market of Mobile value added services into solutions, product, vertical and region.


  • Short Messages (SMS)
  • Multimedia Messages (MMS)
  • Others


  • Mobile Games
  • Mobile Music
  • Mobile Wallet
  • Mobile Commerce
  • Mobile Advertising
  • Email and IM
  • Mobile Image
  • Others


  • Banking and Finance
  • IT & Telecommunication
  • Retail
  • Government
  • Education
  • Media & Entertainment
  • Others

Regional Analysis:

Regionally, North-America accounted for the largest market share from countries such U.S. among others. The accelerating demand for voice over internet protocol (VoIP) in the region has grown at a rapid pace, whereas the rise in the number of digital media players such as Netflix, Amazon among others is also adding fuel in the growth of mobile value added service market.

However, Asia-Pacific region is expected to grow over the forecast period, 2017-2023. The reason is attributed to large consumer base and service providers have already been offering 4G and 3G solutions

Intended Audience:

  • Manufacturers
  • Distributors
  • Research firms
  • Software Developers
  • Vendors
  • Semiconductor Manufacturers
  • End-user sectors
  • Technology Investors

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Table of Contents

1          Market Introduction        

1.1       Introduction 

1.2       Scope of Study

1.2.1    Research Objective

1.2.2    Assumptions

1.2.3    Limitations

1.3       Market Structure

2          Research Methodology

2.1       Research Network

2.2       Primary Research

2.3       Secondary Research

2.4       Forecast Model

2.4.1    Market Data Collection, Analysis & Forecast

2.4.2    Market Size Estimation


List of Tables

Table 1 Mobile Value Added Services Market, By Verticals

Table 2 Mobile Value Added Services Market, By Solutions

Table 3 Mobile Value Added Services Market, By Product


List of Figures

Figure 1 Research Methodology

Figure 2 Mobile Value Added Services Market, By Verticals (%)

Figure 3 Mobile Value Added Services Market, By Solutions (%)


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