IRI Named Again to DBTA’s 100 Companies “That Matter Most in Data”

MELBOURNE, FL – 12 Jul, 2017 – Innovative Routines International (IRI), a/k/a The CoSort Company, has once again been listed among the data industry’s top 100 firms by Database Trends and Applications (DBTA) magazine. This is the second year in a row that the data management ISV was included in the “DBTA 100: The Companies That Matter Most in Data”. The list spotlights information technology companies that are meeting evolving marketing demands through innovation in software, services, and hardware.

“Today, more than ever, businesses are looking for ways to manage and leverage their information resources to create new opportunities and deliver a real competitive advantage,” stated DBTA Group Publisher Thomas Hogan. “This list seeks to highlight those companies that have been successful in establishing themselves as unique resources for data professionals and stakeholders,” he added.

IRI SVP and COO David Friedland acknowledged the award. “We’re honored to be recognized again for our work in data manipulation and management.” Since the first release of IRI CoSort in 1978 and the adoption and evolution of that software, “IRI has remained on the cutting-edge of data processing technology. We also owe this recognition — and our growth — to the input and support of our customers and partners. They drill us down into the bits and bytes of their data, and teach us to look at data from all angles and points along its lifecycle.”

Most of the data-driven solutions IRI offers are now uniquely available in a single platform. IRI Voracity performs and combines most data management and protection functions that chief data officers, BI/DW solution architects, programmer/analysts, data scientists, and data governance officers require, including:

  • Data Discovery (profiling, classification)

  • Data Integration (ETL, MDM, CDC)

  • Data Quality (cleansing, enrichment)

  • Data Migration (files, DBs, layouts)

  • Data Masking (static and dynamic)

  • Data (and Database) Replication

  • Test Data Generation (for DBs, DevOps)

  • Reporting (detail/summary/trend/dashboard)

  • Data Preparation (for third-party BI/analytics)

Beyond breadth of capability, IRI software is renown for superior performance and affordability at “big” data sites. According to IRI Sales Director Lisa Mangino, “Voracity offers all that functionality with 39 years of CoSort speed improvements, task consolidation, multiple Hadoop execution options, agile development, and low-key marketing. That’s an unusual value proposition, and the reason why customers far and wide continue to seek and support us.”

From an analyst perspective, IRI has also become a data industry thought leader. The company’s recent collaboration with The Bloor Group in The Philosophy of Data podcasts confirms this. Interviewer Eric Kavanagh described the series as a comprehensive, expert dissertation analyzing past, present, and future trends and implications around data. “From its mainframe roots through the data warehousing years and world of big data now, IRI understands the infonomic value and risks of data. Its Voracity platform fuels and governs digital business and data science,” he said.

About Database Trends and Applications

Database Trends and Applications (DBTA), published by Information Today, Inc., is a bimonthly magazine that delivers advanced trend analysis and case studies in data management.

Visit for subscription information. DBTA also delivers groundbreaking market research exclusively through its Unisphere Research group.

About IRI, The CoSort Company

IRI is a US data management and protection ISV founded in 1978 and represented in 40 cities worldwide.  Powered by the data definition and manipulation program in its CoSort data transformation and reporting utility, IRI products include: FieldShield for data masking, NextForm for data migration, RowGen for test data generation, and Voracity, a total data management platform built on Eclipse that can run many jobs seamlessly in Hadoop.


Media Contact
Company Name: IRI, The CoSort Company
Contact Person: Eric Leohner
Country: United States