Moderation & Avoidance Market 2017-By Facilitate Decision Making on the Basis of Historic and Forecasts Data

Pune, India, 14 July 2017: WiseGuyReports announced addition of new report, titled “TrendSights Analysis: Moderation & Avoidance – Empowering consumers to limit or avoid specific ingredients, or products; by choice or necessity”.


“TrendSights Analysis: Moderation & Avoidance“, explores how FMCG brands can help consumers to limit or avoid specific products or ingredients, either out of choice or necessity.


Consumers exhibit, or aim to exhibit, restraint as a means of supporting or improving their wellbeing. In doing so, they are giving up or moderating many “villain” ingredients, vices, and impurities for the good of their long-term health. For many consumers moderation or avoidance behavior is done through choice; however, others are forced to for medical reasons or feel required to due to religion or culture.





– Moderation is a key strategy for weight loss, with more than half of consumers trying to lose weight globally eating smaller portions to do so.

– The majority of consumers are driven to experiment with new flavors and fragrances as a result of curiosity.

– Lack of time, choice overload, and brand loyalty present barriers to consumer experimentation.

– A third of consumers legally allowed to drink alcohol globally abstain from doing so altogether.

– Six in 10 consumers globally are concerned about the impact of chemicals on their health and appearance, opting for natural formulations to avoid chemical ingredients.


Reasons to buy

– Gain insight into the different routes through which brands can stimulate consumer demand through helping consumers moderate or avoid specific villains, vices, and impurities.

– Understand what motivates consumers to moderate or avoid certain ingredients and products.

– Compare the relevance of Moderation & Avoidance in each industry across the FMCG space, and learn what the key opportunities are.

– Identify the innovation implications of Moderation & Avoidance for your sector.


Table of Content: Key Points

Trend Snapshot

Moderating & Avoiding: Villains

Moderating & Avoiding: Vices

Moderating & Avoiding: Impurities

What Next in Moderation & Avoidance?






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