The US Rent-to-Own Market 2017 Players Dominance, Size, Share, Status and Forecasts

Orbis Research Present’s The US Rent-to-Own Market: Size, Trends and Forecasts (2017 Edition) enhances the decision making capabilities and helps to create an effective counter strategies to gain competitive advantage.


The US rent-to-own market is growing with significant growth rate over the past few years and is expected to improve further during the forecasted period (2017-2021). Growth in the market is supported by growth drivers such as increasing US GDP per-capita, rising millennial population of the region, etc. Yet the market faces some challenges such as consumer protection issue, breach of customer privacy, etc.

Scope of the Report

The report entitled “The US Rent-to-Own Market: Size, Trends and Forecasts (2017 Edition)”, provides an in-depth study of the US RTO industry with comprehensive analysis of market size and growth, market share; the analysis also encompasses market by value, by volume, market share by top players, etc.

Additionally, the report also outlined the factors that will help the market to grow in the forecasted period. It assesses the key opportunities available in the market that boost the market in the coming years. Growth of the US RTO industry has also been forecasted for the period 2017-2021, taking into consideration the existing growth patterns, the growth drivers and the current & future trends.

The US rent-to-own industry is dominated by only two major players namely Rent-A-Center and Aaron’s Inc. A brief company profiling of Rent-A-Center, Aaron’s Inc. and goeasy Ltd. has been provided in the report. This section briefs about business overview, financial summary and business policies of these major companies.

Company Coverage

  • Rent-A-Center Inc.
  • Aaron’s Inc.
  • Goeasy Ltd 

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Executive Summary

An agreement in which the buyer has the option to become the owner of the property/goods, after a certain period of fixed time and payment is known as rent-to-own agreement. Also known as lease-to-own agreements, customer has the option to purchase the rental property. Earlier, rent-to-own agreements specifically dealt in the purchasing of homes/property only, but nowadays rent-to-own industry consists of dealers that rent furniture, appliances, home electronics, and jewelry to consumers.

The rent to own agreement has prospective financial advantages and offer benefits to both owner and renter. In such agreements, the buyers have immediate access to household goods for a relatively low week or monthly payment, typically without any down payment or credit check. As the buyer has to make a small payment weekly/monthly, so it does not create much financial burden on him/her.

A rent-to-own agreement is made up of two agreements: a standard lease agreement and an option to purchase. A consumer who respects the terms of the contract and pays all rents before acquiring the good leased, generally pays, in total, twice even three times the actual value of the good.

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Points Covered in Report:

1. Executive Summary

2. Introduction
2.1 Overview of Rent-to-Own
2.2 Consumer Protection
2.2.1 Consumer Protection Provision
Federal Laws
States Rent –to-Own Legislation
States without RTO Legislation
2.3 Rent-to-Own Laws
2.3.1 Types of Law
Pricing Restriction
Required Disclosures
2.4 Rent-to-Own Components
2.4.1 Components of Rent-to-Own Agreement
Rental Agreement
Option to Purchase
2.5 Transaction Structure

3. The US Market Analysis
3.1 The US Rent to Own Market: An Analysis
3.1.1 The US Rent to Own Market by Value 
3.1.2 The US Rent to Own Market by Volume
3.1.3 The US Rent to Own Market by Number of Stores
3.2 The US Rent to Own Market: Top Players Analysis
3.2.1 The US Rent to Own Market by Revenue
3.2.2 The US Rent to Own Market by Segments
3.2.3 The US Rent to Own Market Players by Share
3.3 The US Rent to Own Market: Direct/Kiosk Segment Analysis
3.3.1 The US Rent to Own Direct/Kiosk Segment by Sub-Segments

4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increasing US GDP Per-Capita
4.1.2 Growing US Millennial Population
4.1.3 Rising US Income Inequality
4.2 Challenges
4.2.1 Rising Fuel Prices
4.2.2 Consumer Protection Issues
4.2.3 Breach of Customer Privacy
4.3 Market Trends
4.3.1 The US Increasing Internet Penetration 
4.3.2 The US Growth in E-Commerce Sales

5. Competitive Landscape
5.1 The US Rent To Own Market Competitive Landscape Overview

6. Company Profiling
6.1 Rent-A-Center
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy
6.2 Aaron’s Inc.
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategy
6.3 Goeasy Ltd.
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategy

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