Acquisition Creates High-Tech National Advisory Firm

BD Capital Partners LLC Acquires benefitRFP™

Acquisition Creates National Total Risk Management Firm

DAYTON, OH – 2 Aug, 2017 – BD Capital Partners LLC, a direct investor of high-end commercial property and casualty firms, announced today that it has acquired benefitRFP™ and Affiliated Companies as part of a cash and equity transaction. benefitRFP™ is a national executive benefits and technology company headquartered in Sacramento, California.

benefitRFP™ and Affiliated Companies offer some of the most prolific cloud-based executive benefit programs in America. Co-founded by Bob Nienaber, benefitRFP™ is a direct, national provider of Executive Benefit Plan solutions that uses high speed, high touch data technology, to simplify the complex world of executive benefit planning. benefitRFP™ combines various products and services from leading investment and insurance providers  with the most robust and cost competitive administrative solutions available today.

Nienaber will continue at the helm of benefitRFP™.  He has created platforms and sales operations for Guardian, Principal Financial Group, and Phoenix Companies of America, and continues to consult with leading benefit, compensation consulting, and investment firms.

As part of this new relationship, BD Capital’s clients will be able to take advantage of “our proprietary one point technology” when shopping for all of their corporate commercial insurance needs. Brian Young, BD Capital Partners LLC President and CEO, stated, “BD Capital’s mission is to enable all companies, large or small, to have the ability to simply log onto their web app and review comparative data enabling them to shop the entire marketplace of products and services for all insurance, benefits and pension needs and determine which products or plans meet their needs in the most financially sound manner. Clients will be able to make their decisions based on factual data. Business owners today don’t have the time to contact multiple vendors or research numerous products to find the solutions they need to stay competitive. Small companies who cannot afford to pay human resource personnel, or large companies looking to reduce time spent or improve product and plan costs and efficiencies, will greatly appreciate the new technologies”. 

Steffen Nass, co-founder and architect behind benefitRFP’s technology platform, serves as VP of Digital Innovation for the new venture. Along with Stephen Campbell, BD Capital’s Agency Development Specialist, they will develop a companion program for commercial lines insurance. This technology will open up more opportunity to grow rapidly, strategically and with purpose.

As a result of this acquisition, BD Capital and benefitRFP™ have created Nations Choice Trusted Advisors™, a comprehensive risk management firm. Nations Choice Trusted Advisors™ combines cutting edge technological innovation from benefitRFP™ with BD Capital’s national network of agencies and risk managers to provide complete insurance solutions for commercial and corporate clients.

Nations Choice Trusted Advisors™ provides clients with comprehensive and customized risk management solutions that go well beyond purchasing insurance coverage. Nations Choice Trusted Advisors™ delivers interdisciplinary expertise and a proven process in Commercial Insurance, Executive Benefits, Business Planning and Wealth Management.  

“The acquisition of benefitRFP™ and the resulting creation of Nations Choice Trusted Advisors™ gives us a national presence and positions us as a leader in the insurance and financial services industry”, said Brian L. Young, President and CEO of BD Capital Partners.

About BD Capital Partners LLC

Headquartered in Dayton, Ohio, BD Capital acquires independent insurance agencies and increases their profitability by implementing innovative, high performance and customized marketing solutions that lead to organic growth. BD Capital brings a personalized, human approach to acquisition.

The partners at BD Capital have more than 100 years of combined experience in the industry. BD Capital understands the owner’s point of view and starts from there to craft a customized acquisition strategy.

BD Capital’s personalized solutions grow agencies and keep them as a vibrant part of the independent insurance community. BD Capital’s approach to acquisition solves the problems that cause owners the most stress and concern, such as: lack of a succession plan, inability to grow the business past a certain point, issues with technological implementation and struggles with marketing strategies and CSR systems.

About benefitRFP

Headquartered in Sacramento California, benefitRFP, Inc.™ combines specialized products and services from all of the leading investment and insurance product providers with the most robust and cost competitive administrative solutions available today, while offering corporations a high speed platform for corporate executive benefit solutions. These solutions, combined with benefitRFP’s™ custom technology, the benefitMATRIX™ which utilizes the benefitDIAGNOSTIC™, planBUILDER™, LiSPT™ and the benefitCONCIERGE™, will provide companies with the ideal way to recruit, retain and reward their top talent.

About Nations Choice Trusted Advisors

Nations Choice Trusted Advisors™ provides comprehensive risk management solutions while combining technological innovation and industry expertise in Commercial Insurance, Executive Benefits, Business Planning and Wealth Management.

Built from the vision of combining the technology of benefitRFP™ with the revolutionary approach of BD Capital Partners LLC, Nations Choice Trusted Advisors™ is a multi-discipline executive benefits and risk advisory firm. This platform allows our clients to spend more time making visionary choices in their lives and businesses rather than worrying about future problems or risks.

“We believe that our high tech suite of insurance and executive benefits products will be unmatched in the market today. Currently, we have 515 Nations Choice Trusted Advisors and are looking to continue to expand in the U.S. and abroad. Our aim is to become the leading executive benefits and risk advisory firm in the country”, said Bob Nienaber, President of benefitRFP™.

BD Capital Partners LLC:

Brian L. Young


Bob Nienaber
(916) 838-0866

Michael J. Piatt
Vice President
(937) 638-7762

Nations Choice Trusted Advisors™:

Dan Sutherin, MBA CPCU CIC CRM
Senior Agency Coordinator
(800) 233-7642

Leah Atyeo
Marketing and Client Services Manager
(800) 233-7642

Media Contact
Company Name: BD Capital Partners LLC
Contact Person: Brian L. Young
Phone: (937) 638-7762
Country: United States