By Zoey Thompson
Manhattan, NY – Permanent makeup has come a long way since the late 30s. Today’s permanent makeup is imperceptible, subtle and known for enhancing—even creating features on the face that did not previously exist. Microblading and “powder brows” have been covered by beauty magazines like Allure as the Next Big Thing creating a huge demand for permanent makeup artists. The International School of Permanent Makeup (ISPMU) is an academy and salon for those who want great brows and those who want to learn how to create them. The studio is owned and operated by certified makeup professional Mihyon D. Cha. Cha has studied and perfected her techniques in the best academies all over the world while also serving in the nation’s military. The ISPMU is a member of both the Society of Permanent Cosmetic Professionals (SPCP) and the American Academy of Micropigmentation (AAM). Her studio is highly sought after as both a school and salon, with appointments booked sometimes months in advance, which is why Cha is getting the word out to those living in and around Manhattan who want to get touched up and enhanced for the holiday season and New Year.
“These techniques can literally take years off someone’s face and make them look younger and more refreshed,” says Cha. “Thinner eyebrows and thin, pale lips have always been signs of aging. Our techniques is to draw each hair on the brow for the most natural look and enhance the lips by changing the tint or even the shape of the natural lip line. These subtle changes can alter how someone looks dramatically. If someone was thinking about giving themselves or someone they love a new look for the holidays, now is the time to do book that appointment.”
Cha got into microblading and permanent makeup techniques as she traveled in the Navy, looking for some way to fix her own brows and to learn the secrets of younger skin. After traveling to Italy, South Korea and other parts of the world to receive advance training, she realized that she had more to offer than just artistry, she could educate, as well.
“One of the things the Navy Seabees does quite well,” says Cha “is training. They know how to break every topic down into small parts that you can digest easily. That is my approach to training people in permanent makeup artistry. I make it simple for them to learn, and they go on to careers that can earn them six figures a year if they’re smart.”
The ISPMU offers microblading, cosmetic tattooing, microneedling and lash extensions that will help to create the eyes and lips seen on Instagram Models. One of the features of her studio that Cha says she is most proud of is the ability to enhance without going overboard. Her techniques are subtle but create great changes to the face. It is important to her to leave people looking natural, not made up. “No ‘Sharpie’ brows,” she boasts.
Cha is a member of some of the top societies in her profession, such as the Society of Permanent Cosmetic Professionals (SPCP) and the American Academy of Micropigmentation (AAM), as well as, being a Phibrows Artist, and Atelier Alumni which is one of the founding schools of Esthetics. In addition to her work as an artist she has also won awards for volunteer work she performed for UN charities.
For more information regarding the New Year, New You promotion or inquiries into her academy, people are encouraged to visit them online.
Company Name: International School of Permanent Makeup
Contact Person: Donna M. Cha
Country: United States