As the World Looks On, Urban Clothing Line ISYL Completes its Rebranding to ISLK

Chicago, IL – The ISYL clothing brand now dons a new name: ISLK. For over a decade, the favorite underground apparel brand of students and youth has allowed them to express confidence and walk in the line of appreciation and onlookers. The new brand name keeps the essence, and adds more color, style and new products to theonline store.

ISLK is where vintage t-shirts for confident females are not merely worn but displayed all around wherever the wearer goes. The same holds for vintage t-shirts for confident guys. Someone’s gotta be looking, and ISLK, like its previous version, itself thus means ‘ISEEYOULOOKN!’ The hard work of re-branding from ISYL to ISLK is now complete, and the store now has a new look, and its social media pages are abuzz as usual.

Transcending race, religion and the assumptions of elite social structures is the belief behind ISLK, the urban clothing company which took birth in the ‘Park Cafe’ club of Wiesbaden, Germany in 2005, and was then raised in New York. Selling to an exclusive and underground crowd at parties, clubs and colleges, ISLK moved on to become a universal brand with its online store.

“ISLK is essentially a new brand with the same old focus: to help you to display your confidence!” says Alegria Torres of ISLK Inc.

Since its launch, the brand’s focus on the deeper desires of the urban youth has seen it grab attention wherever it is seen. After all, the ultimate compliment that can be thrown at strangers is precisely captured in its name: ‘I see you looking!’ This is the state of mind when the wearer strolls down a street and observes temperature go up with their swag.

It was in 2016 that “ISYL” went mainstream and began to flash itself more prominently. However, an unintended phonic similarity with a radical ideological group led it to re-brand into “ISLK” in 2017 and continue its march, where turning heads with just a look makes more sense than you know.

“With a mission to aid our customers in projecting confidence, at ISLK apparel, our vision is to bring together people from all walks of life. We want to inspire our customers to reach out and associate with individuals they never thought they would,” says Alegira.


Born in the clubs of Germany, raised on the streets of Chicago & New York City, ISEEYOULOOKN® Apparel (ISLK Apparel) is a brand that invokes an instant emotion between the wearer and onlookers. “ISEEYOULOOKN” is that phrase you use when people walk past and can’t help but stare in your direction, at your clothes, your style, your swagger – “I see you looking!” It is the ultimate compliment when walking down the street, sitting in class, or hanging out with friends.

To know more, please visit:

Media Contact
Company Name: ISLK, INC
Contact Person: Alegria Torres
Phone: (212) 882-1841
Address:230 S. Clark St STE 304
City: Chicago
State: IL 60604
Country: United States