Many people still shy away from using mobile payment options and for most of them there is one big issue: the lack of trust in mobile services in regards to payments. After all, money is not something you want to lose, and everyone has heard horror stories of hackers and cyber crime. Methods of payment evolve constantly. Otherwise we would still be trading with stones. For each change, trust in the new method was a very important factor. Today, hardly anybody thinks twice about paying with a debit or credit card. In her new book, Andrea Bauer has a closer look at what this means for mobile payment providers.
In the various, interesting chapters of “TRUSTING MOBILE PAYMENT” by Andrea Bauer the apparently simple question of the role of trust in the development and establishment of mobile payment services is examined. The author looks at what trust actually is, which functions trust has in the use of technical solutions, and which aspects and determinants of trust are crucial regarding mobile payment services. Her engaging book answer many questions people might have about mobile payments and whether they are trustworthy or not.
“TRUSTING MOBILE PAYMENT” by Andrea Bauer is now available from tredition or can alternatively be ordered by using ISBN 978-3-7439-3423-8. The main aim of the tredition publishing house is to provide young and unknown authors with the chance to publish their own books, and to offer cooperations to publishers and book sellers. Tredition publishes books across all media types, distributes them in the book industry, and also actively markets books since October 2012.
Additional information about this book can be found here: www.tredition.de
Company Name: Tredition GmbH
Contact Person: Nadine Otto