Today, connected car is the big buzz word in the automotive and car industry. A connected car is equipped with Internet connectivity to share information between devices within the vehicle or to share information with devices outside the car such as in other cars, office, home, or other physical spaces.
Connected cars receive information pertaining to traffic, collisions, and other safety alerts in a timely manner. Connected car features can be categorized into safety, infotainment, payments, navigation, and diagnostics/efficiency.
Typically, connected cars that have been introduced after 2010 has a head-unit, in-dash system equipped with a screen for the driver to view or manage operations of the connections, and an infotainment unit.
Global Connected Car Market: Key Trends
The top factor driving the global connected car market include regulatory mandates on connected car modules. Moreover, rising demand for smartphone features in cars and real-time connectivity with cars to obtain vehicle data updates for vehicular safety is driving the connected car market.
However, factors such as network coverage limitation and risk of misuse of customer data by cybercriminals for unscrupulous activities is challenging the market’s growth.
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The connected car market is expected to be benefitted as connected car is considered to be a stepping stone for autonomous vehicles, consumer electronics providers for connected cars can offer telematics and infotainment devices at a cheaper cost, and insurance rate for connected cars is dependent on usage.
The connected car market faces challenges with respect to disparity of product design procedures between OEMs, in-built solutions of cars, and smartphones. Also, the connected car market will benefit with reduced cost of telematics and infotainment equipment and services. In this scenario, creating an ecosystem that functions through cross-industry collaborations between OEMs, technology companies, and mobile network operators is poised to be the winning imperative for the industry.
Global Connected Car Market: Market Potential
At the recent Seoul Motor Show 2017, Hyundai Motors announced a multitude of future-vehicle initiatives, which includes connected cars and electric vehicles. Developed by a team of in-house experts Hyundai’s new Connected Car Service platform will diminish the lines between mobility, living, and working spaces by means of voice control and allow vehicle owners to connect their vehicles with global appliance service providers.
Global Connected Car Market: Regional Outlook
North America is the leading regional market for connected cars. The U.S. is the leading contributor to the North America connected car market due to regulations in place for monitoring telematics applications.
Furthermore, in the U.S., the transportation system is reaching its capacity thus alternatives need to be sought to address the increasing traffic congestion issues. The transportation network in the U.S. is nearing saturation and infrastructure expansion by means of traditional methods is not a viable solution. Connected cars equipped with telematics and navigation tools is an ideal solution to address this issue. Moreover, the U.S. being home to some of the world’s major automobile companies such as General Motors Company, Ford Motor Company, and Tesla Motors Inc., along with the presence of software giants such as Microsoft Corporation and IBM Corporation and telecom providers such as AT&T Inc., Verizon Communications Inc., and Sierra Wireless are favoring the growth of the connected car market in the region.
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Global Connected Car Market: Competitive Landscape
Some of the key players in the global connected car market include Audi AG, General Motors Company, Google Inc.,Delphi Automotive Plc, AT&T Inc.,Robert Bosch GmbH, Wirelesscar, BMW AG,Tesla Motors Inc.,Volvo Car Corporation, Vodafone Group Plc., Denso Corporation,and Airbiquity Inc.
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