According to a new research report made available by Radiant Insights, Inc.; the global football market is predicted to witness escalated growth over the forecast period (from 2017 to 2022). Constantly growing popularity of football across the globe is expected to drive the product demand over the next few years. The modern game of football incorporates technology in it, which is changing the mechanics of this game. For instance, Globall Coach developed by Rafael Benitez is a digital technical tactics device that helps coaches plan their sessions, consider their tactics, arrange exercises, and set targets. This software saves coaches the job of scribbling over a tactics keyboard and also gives the team players a clear idea of their roles on a digital gadget of their choice.
A Dutch firm called Beyond Sports has come up with a virtual reality (VR) software for professional football training purposes. The new VR software allows coaches to create different custom situations for their team members to experience. They can also just analyze recent matches from player standpoint.
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The global football market is categorized as per specification, material, football suture, end user, and regions. Based on material, the market is segmented into rubber, PVC, PU, genuine leather, and others. Football uses a variety of materials, some of which are natural while other are synthetic.
Based on football suture, the market is categorized into hand seam football, machine seam football, and others. Stitching determines the quality of a football. Hand stitching provides deeper seams and offers durability and playability of the exterior of balls. Machine stitching is a quick and inexpensive method, which is used for making low-end footballs. In this, seams are not as deep and they tend to stretch resulting in tear. High costs associated with hand stitched footballs are likely to hamper the overall football market over the next few years. However, if the product is going to be used as just a promotional item, then it is more economical to prefer machine stitched ball instead of opting for the expensive hand stitched ones.
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Based on end user, the market is segmented into competition, personal, stadium, and school. High demand from various schools across the globe is projected to boost the growth of the global market over the forecast period. Based on region, the worldwide market is divided into North America (Mexico, United States, Latin America, Canada, Argentina, Brazil, and others), Europe (United Kingdom, Germany, France, Spain, Netherland, Italy, Russia, and others), Asia Pacific (Australia, Japan, China, India, and Korea), Southeast Asia (Thailand, Indonesia, Malaysia, Philippines, Singapore, Vietnam, and others), and Middle East and Africa (Egypt, South Africa, Turkey, Iran, Saudi Arabia, and others).
Some of the leading sports manufacturing companies operating in the global football market include PUMA SE; Adidas AG; Decathlon S. A.; Nike, Inc.; Mizuno Corp.; KAPPA; and Li-Ning Co. Ltd. Advancements in products or technology, regional expansions, and mergers & acquisitions are some of the chief market strategies undertaken by these major companies to gain the competitive edge. Most market players also focus on and invest in innovative research and development activities so as to come up with innovative products.
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