MURRIETA, CA – 20 Sep, 2017 – I love Avocados™ is pleased to announce that the brand has earned the American Heart Association’s coveted Heart-Check mark designation, a certification to meet strict dietary criteria for heart-healthy foods. The requirements for certification are based on the sound science of the American Heart Association regarding healthy dietary recommendations including food categories, specific product ingredients and nutrient values.
Designed to help consumers make informed choices about the foods they purchase, the American Heart Association Heart-Check Food Certification Program uses the Heart-Check mark to make it easy for consumers to spot heart-healthy foods in the grocery store or when dining out. According to the American Heart Association, over 75% of consumers recognize the Heart-Check symbol and express that they are more likely to purchase foods that feature the certification mark.
This Heart-Check mark is now prominently displayed on all I Love Avocados packaging, merchandizing and marketing materials, and product support including the brand’s website and social media. This designation is important to the I Love Avocados brand, as it continues their commitment to help educate others about the benefits of a healthy lifestyle including a balanced diet. This in turn will help minimize the occurrence of obesity, diabetes and other preventable health issues.
“We are honored to receive the American Heart Association certification,” said Mario Pacheco, CEO of West Pak Avocado, the parent company for I Love Avocados. He continued, “Now with the Heart-Check mark association throughout our brand, people can be doubly confident with their choice of heart-healthy avocados.”
About the Heart-Check Mark
The American Heart Association established the Heart-Check mark in 1995 to give consumers an easy, reliable system for identifying heart-healthy foods as a first step in building a sensible eating plan. Products that display the Heart-Check mark have been certified by the American Heart Association to meet criteria for heart-healthy foods. To learn more about the Heart-Check mark, to see a complete list of certified products and participating companies, and to learn more about the nutritional criteria, visit www.heartcheck.org.
About I Love Avocados
A registered trademark of West Pak Avocado, I Love Avocados is a campaign that inspires health-minded people to live a life of wellness by offering new and exciting ways of enjoying nature’s original superfruit. I Love Avocados offers healthy dishes and easy recipes that provide delicious and nutrient-rich benefits of this superfood. In addition to being naturally sodium, cholesterol and trans-fat free, avocados offer nearly 20 vitamins, minerals, fiber, and other beneficial plant compounds that can enhance the nutrient quality of any diet.
For more information about the brand, please visit www.iloveavos.com.
Company Name: West Pak Avocado
Contact Person: George Henderson
Country: United States