Rising sale of chia seeds is driven majorly by its diverse application and high demand from nutraceutical industries. Chia seeds are also used in personal care products based on its high antioxidant value and property to dehydrate the skin. Rising working women population is anticipated to influence the positive growth of chia seed share in personal care products. Chia seeds are found to lower the body’s cholesterol and helps in reducing excess body fat, based on this, the global demand for chia seeds are experiencing a surge. The production and consumption of chia seeds is high in North America and Latin America and is projected to increase at a positive growth rate in various countries of Asia Pacific and Europe as well over the forecast period.
The global chia seeds market share is expected to grow at a higher growth rate supported by the rising awareness about the benefits of chia seeds through sources such as magazines and internet among the population. Increasing demand for herbal, natural and organic food ingredients in sports drinks also has a positive impact on the growing share for chia seeds in the global market. Developing economic conditions of various regions is fueling up the market demand for chia seeds on the global level.
All these factors contribute to the calculated CAGR of 5.8% of Chia Seeds market during 2017-2023.
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The global chia seeds market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). North America holds a major market share followed by Asia Pacific. High demand for chia seeds owing to increasing disposable income from the developed countries of these regions is contributing to the positive growth of the chia seeds market. Germany, the U.S., the Netherlands, the U.K. and China are the major importers of chia seeds. Economic growth and developed trading channels are also driving the growth of chia seeds market in these countries.
The demand for white chia seeds is growing at a significant rate, whereas, black chia seeds based on high production volume holds a lion’s share in the market. Whole form of chia seeds is anticipated to grow at the highest rate during the forecast period owing to consumer’s food perception. In addition, the demand for chia seeds in Food & Beverages and Nutraceuticals is estimated to have a high growth based on increasing health awareness.
Additionally, based on the ease of purchase, sale of chia seeds through supermarkets/hypermarkets accounts for a significant share among the various other distribution channels.
The major key players in the Chia Seeds Market are
- Benexia Europa S.A. (Belgium)
- The Chia Company (Australia)
- Chia Bia Slovakia s.r.o. (Slovakia)
- Naturkost Übelhör (Germany)
- ChiaCorp (U.S.)
- Bob’s Red Mill (U.S.)
- Glanbia plc (Ireland)
Chia seeds manufacturers across various regions are following the strategy of geographical expansion to penetrate the global market and to meet the growing demand for chia seeds. Furthermore, the key players are found to be investing highly in R & D sector to improve their existing products line and to enhance the quality of the product. This is one of the major factors that propel the demand for chia seeds as a potential nutraceutical product. In the North America, the U.S. is amongst the dominating countries holding a major share in chia seeds market and export of the product to various other countries, which include the Canada, the U.K., the Netherlands, Australia, Germany and others.
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Global Chia Seeds market is segmented by product-type, form, application, distribution channel, and region
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