Biscuits Global Market – Overview
The Global Biscuits Market is growing with the rapid pace; mainly due to its popularity and high demand for snacks. According to a recent study report published by the Market Research Future, The global market of Biscuits is booming and expected to gain prominence over the forecast period. The global Biscuits market is projected to accrual to a voluminous growth by 2022, surpassing its previous growth records in terms of value with a striking 5% of CAGR during the estimated period (2016 – 2022).
Global Biscuits Market is highly favourable and is expected to witness an enduring growth. Continual innovation in products is shifting the dynamics of the global market. Variety of flavours, added on newness in taste, packing, Shapes & Sizes attract consumers of all age groups.
Global biscuits market growth is driven by increased urbanization, disposable income, and the lifestyles. Biscuit market witnesses the penetration of supermarkets and malls which has led to an overall visibility of various biscuits with different tastes and shapes. Marketing techniques and strategies are also helping in the market growth.
Due to rising health issues like diabetes and celiac disease segments like sugar-free and gluten-free are in huge demand and have become one of the fastest growing product categories in the global Biscuits market. Novel flavours, shapes, taste, and attractive packaging and consumer oriented products are attracting consumers of all age groups. Recently digestive and low calorie segments have created potential market in bakery.
From last few years consumers have become health conscious and have started to consume high fiber and organic food product. Hence, biscuits fortified with fibers have a great scope in the market followed by 100% organic biscuits. Companies are gradually exploring new flavours, new ingredients, and coming up with new combinations, to gain interest of consumers. This factor will play a key role in fostering the market growth of Biscuits market during 2016 to 2022.
Biscuits are so popular among different age groups and the very popularity of biscuits is supporting the growth of the Biscuits market. The demand for organic and sugar free biscuits is growing with the growing number of health conscious population. Whereas, the young crowd prefers cream based and Biscuits which are made from fruit extracts. Well, the preference differs with the age group and life styles.
Secondary data reveals that the sweet biscuits exports is projected to grow more than 2% annually post the year 2022 and the top 5 exporters of sweet biscuits are Germany, Netherlands, Belgium, U.K., Mexico and Canada
Global Biscuits Market – Key Players
The key players profiled in Biscuits are as Parle (India), Britannia (India), Cadbury (U.K.), CEEMEA (U.K.), Nestlé (Switzerland), Burton’s Foods Ltd. (U.K.), Lotus Bakeries NV (Belgium), United Biscuits (U.K.), Walkers Shortbread Ltd (U.K.) and Kellogg Co (U.S.)
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Biscuits Global Market – Competitive Analysis
Characterized by the presence of several well-established and small players, the global Market of Offshore Drilling Rigs appears to be highly competitive and diversified. To gain the competitive edge and to sustain in the market, these players are heavily investing in R&D, global expansion, advanced technologies and product Launch. Players compete against each other based on factors such as the product quality, reliability, and cost. Marketers are tapping the growing markets for expansions.
Global Biscuits market players are ensuring to be innovative while building up the marketing strategies. This in return, provides a strong consumer base. Consumers are majorly concerned about ingredients and health benefits and hence manufacturers are supplying to their demand. The insistence on low calorie, sugar free biscuits is compelling manufacturers in the biscuits market to enforce innovation in producing low calorie/sugar free yet nutritious biscuits.
Biscuits Global Market – Segments
The Biscuits Market can be segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;
- Segmentation By Major Ingredients: Comprises Wheat, Oats, Millets, Mixed Grain, and other.
- Segmentation By Category: Comprises Sweet Biscuits, Chocolate Biscuits, Savoury Biscuits, Crisp Bread, Crackers and other.
- Segmentation By Product Type: Comprises Everyday Biscuits, Everyday Treats, Special Treats, Healthy Biscuits, Children’s Biscuits, and other.
- Segmentation By Specialty Type: Comprises Dairy-Free, Gluten-Free, Sugar-Free, Fortified, and other.
- Segmentation By Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
Biscuits Market – Regional Analysis
Global Biscuits Market is currently dominated by Europe, followed by North America. While the developed regions of North America and Europe hold the majority of the market share. Asia-Pacific represents the fastest growing market for biscuits, led by China and India. By production, India is the third largest manufacturer of biscuits after the United States and China.
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