The increasing sale of organic drinks is driven by the changing consumer’s preference and adoption of healthy lifestyle. Increasing consumption of healthy drinks is directly supporting the sale of the product. The natural and chemical-free property has raised the consumption of organic drinks amongst various regions of North America. The sale of healthy organic drinks is high amongst the population of spots persons. North America is one of the major market for organic drinks holding a major share. The non-GMO product consumption has a direct positive impact on the increasing share of organic drinks.
The major key players in Organic Drinks Market are
- Coca-Cola (U.S.)
- Parkers Organic Juices PTY LTD (Australia)
- Hain Celestial Group (U.S.)
- Suja Life, LLC (U.S.)
- Organic Valley (U.S.)
- Groupe Danone (France)
- Purity Organic, LLC (U.S.)
- The Better Drinks Co (New Zealand)
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Globally the organic drinks market share in beverage industry is estimated to escalate at a higher growth rate which is supported by the rising consumption of low-calorie, natural and healthy drinks in the developed countries. The developing economic conditions of various regions are fueling up the market demand for organic drinks. The high anti-oxidant content of the organic beverage helps in the proper functioning of the body and hence the popularity is increasing in various regions. The instant powder segment of organic drinks are estimated to grow at a higher growth rate based on the convenience usage and high shelf-life. Based on the high health benefits, the consumption of organic drinks is anticipated to increase at a steady CAGR.
All these factors contribute to the calculated CAGR of 12% of organic drinks market during 2016-2022.
Consumption of instant organic drinks is increasing at a steady rate. Also, with the increase in consumption of instant drinks, the sachets segment is found to grow at a steady rate. The on-the-go drinks popularity has increased the sale of ready-to-drink organic drinks amongst the population. New innovations as anticipated to take place in the organic drinks manufacture as the demand of the product is raising globally.
Established players from North America and Europe are following strategies innovations in their-product line to expand their business in other regions due to increasing demand of organic drinks in the beverage industries. They are mainly focused on increasing their supply to established industries that have high demand of organic products. In the Europe region, Germany is one of the dominating countries for organic drinks manufacture and exports the product in various other countries of Europe which include Netherlands, France, U.K., Belgium and Austria.
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The global organic drinks market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North America region has the major market share followed by Europe. U.S. is amongst the major producers of organic drinks. Raising consumption of on-the-go products is supporting the growth of the market in developed countries of North America and Europe region. Netherlands, U.S., Germany, France and U.K. are the major importers of organic drinks.
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