In October 13th, the activity of “The revisit plan of recollection is Hangzhou” which was sponsored by the Hangzhou Tourism Commission, and hosted by Ctrip Group for three days, comprehensively carried out in Xixi Hongyuan in Hangzhou. The press conference was attended by the following people:
Wang Hong(vice mayor of Hangzhou Municipal People’s government); Xu Peng( deputy director of Zhejiang Provincial Tourism Bureau); Zhang Hongbin(director of Hangzhou tourism commission); Wang Xinzhang(deputy director of Hangzhou Tourism Committee); Xu Lingdi(vice mayor of Yuhang District People’s Government); Ruan Dazhi(general manager of marketing department of East China and Central China of Ctrip group).
Hangzhou tourism big data monitoring shows that during the National Day, the total tourist flow is 11 million 686 thousand and 200 person-time, 15.6% higher than last year’s National Day. The city has 167 thousand and 700 tenants covering six tourism elements of “food, accommodation, transportation, recreation, shopping, and entertainment”. Their total amount of UnionPay credit card transactions reached 3 billion 740 million Yuan, up 18.2 percent over the same period of last year. The “Scenic search booking popularity fever “in Ctrip shows that West Lake is the “popular king” in the national 9 hot spots; it became the most intensive flow scenic spot during the national day, and the total ticket purchases in scenic spots of Qiandao Lake,Yaolin Wonderland and other scenic spots in districts and counties increased more than 120%.
Zhang Hongbin (director of Hangzhou Municipal Committee of Tourism) made a speech
This activity makes Hangzhou tourism become a hot topic of the society, the media attention and influence has been improved unprecedentedly. Hangzhou is a famous tourist attraction both at home and abroad. Its beautiful scenery, long history and modern urban construction attract a large number of tourists to come to visit. This activity makes the tourists who have experienced the beauty of Hangzhou feel again the scenery and development of Hangzhou, at the same time, it also displays the tourist resources of Hangzhou to more tourists and attracts tourists (those haven’t traveled to Hangzhou before) to travel Hangzhou. Moreover, the Hangzhou Tourism Commission carried out the bilingual platform on Ctrip and puts active advertising on the PC end, APP end, we media and other channels, fully displays the attractions features of “food, accommodation, transportation, recreation, shopping, and entertainment” in Hangzhou. In addition, Hangzhou Tourism Committee also carried out 20 characteristic-theme preferential lines through Ctrip group, after completing the order, each visitor can respectively get a 100 Yuan, 200 Yuan, 400 Yuan discount.
Mr. Ruan Dazhi（ general manager of marketing department of Ctrip group in East China and Central China）releases preferential lines
At the launching ceremony, the five lines of “recollection is Hangzhou” were officially announced, which were worked out by five travel talent teams (composed by travel talents and ordinary tourists). Their plan shows the multi-pleasures of Hangzhou tourism from the perspectives of historical sites, arts and humanities, modernizing, and so on. Ctrip will update these five deep travel routes, so that each Hangzhou passengers can experience this personalized gameplay, experience the charm of Hangzhou tourism.
July Mumu (travel talent) shared the characteristic line of “recollection is Hangzhou ”with foreign tourist
Subsequently, Ctrip share the tourism thematic data report of “recollection is Hangzhou”. The report shows that within a year after G20, Hangzhou tourist reception increased by 61.9% over the same period, the total amount of transactions increased by 45.99% over the same period. The per capita consumption of tourists increased by 34% over the same period, and the tourism market in Hangzhou was further optimized and it moves toward the middle and high-end market. In addition, the five groups of travel talents share the interesting experiences of Hangzhou tourism through PPT, video, travel notes and so on, answer the questions posed by tourists in the webcast, and fully demonstrate the possibilities of personalized travel in Hangzhou.
Ctrip destination marketing relevant personage said, this activity takes “The revisit plan of recollection is Hangzhou” as an opportunity, which sponsored by the Hangzhou Municipal Tourism Committee. Combined with the globalization strategic development direction of Ctrip, Ctrip will show more landscape, more content, truer feelings of Hangzhou to the domestic and foreign tourists, let the world to enjoy the wonderful of new Hangzhou.
Company Name: Ctrip.com International Ltd
Contact Person: Liu Weijie
Phone: (86 21) 3406 4880