Functional beverages are non-alcoholic beverages which aids to keep the consumer’s body hydrated and also offers additional micro nutrients which include herbs, vitamins, minerals, amino acids, or sometimes raw fruit or vegetables. Functional energy drinks is a type of functional drinks. Functional energy drinks provide vitamin B which keeps red blood cells and also aids to regulate the nervous system. Functional energy drinks is becoming a popular beverage due to its specific health benefits.
The global functional energy drinks market is witnessing an impressive growth over the last few years. With the changing lifestyle and evolving dietary pattern, convenience food plays an important role in defining the consumers’ food choices in the modern world. Functional energy drinks have high nutritional value owing to the presence of various vitamin, minerals. Innovation in energy drinks and launch of new product is creating a strong factor for the rising growth of functional energy drinks market. Increasing massive growth of organized retail sector is considered to be one of the main factors for the rising growth of functional energy drinks in the upcoming decade. Consumers are inclined to buy the products from the super markets & hypermarkets instead of the normal grocery shop. Functional sports drinks is one of the trend which is gaining momentum in the global functional energy drinks. Functional energy drinks manufacturers find a massive opportunity to come in a collaboration with the various organized food service companies in order to spread their presence across the globe.
Global Functional Energy Drinks market is highly concentrated in North America. Europe has massive potential for functional energy drinks, as there is an increasing awareness regarding healthy food habits along with new product developments by the key players in the functional energy drinks market.
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The global functional energy drinks market is segmented into North America, Europe, Asia Pacific, and the rest of the world (ROW). Among these, North America region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing busy life schedules of consumers coupled with the increasing demand of convenience food. Europe is also estimated to account more than one fourth of the market proportion in the global functional energy drinks market. Among the European countries, Germany is estimated to account for the maximum market proportion during the forecast period of 2017-2023. Asia Pacific region is projected to grow at a fast pace during the forecast period of 2017-2023.
Global functional energy drinks market is segmented by product type, packaging type, distribution channel and region
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Table of Content
1 Executive Summary
2 Market Introduction
2.2 Scope of the study
2.2.1 Research Objectives
2.3 Markets Structure
3 Research methodology
3.1 Research application
3.2 Secondary research
3.3 Primary research
3.4 Forecast model
3.5 Market Size estimation
4 MARKET DYNAMICS
5 MARKET TRENDS
5.1 Trends in Supply/Packagingion
5.2 Trends in Demand/Consumption
5.3 Emerging Markets (Supply & Demand)
5.4 Emerging Brands
5.5 Trade (Import-export) Analysis
5.6 Innovations in Packagings/application
5.7 Macroeconomic indicators Analysis for top 5 Producing countries
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