Skin Research Institute Joins the Ranks of Quality Hair Care With Launch of the SRI Straight Pro

Known for their cutting-edge skincare products, the Skin Research Institute recently announced the launch of their Styler: the SRI Straight Pro. With its 1.25” frame, ceramic plates, and infrared negative ion technology, this hair straightener is about to give its competitors a run for their money.

2 November, 2017 – The Skin Research Institute, known previously for their quality skincare products, recently proved the old adage to be true: a little change never hurt anyone. With the launch of their first ever hair care product — the SRI Straight Pro — the Skin Research Institute proves that you can get a salon-quality look without ever leaving the comfort of your home.

The SRI Straight Pro joins the ranks of many other hair stylers on the market claiming to be the best. What makes this product stand out from its competition is diligent product design and research, as well as a commitment to healthy, luxurious locks. The SRI Straight Pro utilizes solid ceramic plates (not ceramic-plated) to evenly disperse heat and minimize damage to hair. The ceramic plates also allow the straightener to glide effortlessly through strands to avoid pulling, tugging or snagging.

In addition to its high-quality plates, the SRI Straight Pro also uses infrared negative ion technology.

Jennifer Leigh, the company’s Director of R&D in Women’s Health, explains: “After washing and drying, hair generally has a positive charge which often leads to fly-always and static electricity. Negative ion technology neutralizes the charge found in your hair and seals in moisture at the cuticle level to produce a glossy and smooth finish without the added frizz and distraction.”

While the technology employed is impressive in and of itself, the SRI Straight Pro offers ease of performance and versatility for all hair types with its 1.25” frame and heat settings. Its sleek body allows for easy grip and maneuverability, while the multiple heat settings can tame even the tightest of curls. The Skin Research Institute is so confident that you will love this new product that they offer both a 60-day, no questions asked, money back guarantee, as well as a 10-year, full functionality warranty. If your SRI Straight Pro stops working for ANY reason during the first 10 years of ownership, simply send it back to SRI for a replacement unit.

Keeping up with beauty and hair trends can be difficult. The SRI Straight Pro can help you achieve your perfect look in no time flat.

To learn more about the SRI Straight Pro, visit

Media Contact
Company Name: Skin Research Institute
Contact Person: Media Relations
Phone: (800) 958-1094
Country: United States