A 2013 Google consumer survey conducted by Choice Home Warranty revealed that 67.5% of consumers do not trust real estate agents. A real estate transaction is arguably the largest transaction that most people will conduct and to see that over 60% of the respondents say they do not trust a professional agent can come as a shock to the agent community.
“I can understand that response, ” said Beverly Jones, a real estate agent in Nashville, Tennessee. “When you think about how easy it is to jump on the internet and find a home, consumers tend to dismiss the value a professional agent brings to the table.” she added.
The same could be said for home sellers who think going it alone could prove more profitable; however in March of 2014 a story published on Yahoo finance revealed that may not be the case. Michael Corbitt, real estate author and host of NBC’s “Extra Mansions and Millionaires said “It’s kind of like representing yourself in court. You really wouldn’t want to do that.”
Beverly agreed, but added, “Real Estate Agents must prove their value to the consumer and that is what Lucy and I are doing through our Searching for a Home program.”
In addition to a planned video series to educate buyers and sellers, Beverly and Lucy have made charity part of their business as well.
“Whenever we help someone buy and sell real estate, Lucy and I make a donation to the Make a Wish foundation. For many people home ownership is a wish come true, so we feel that we should pass that along to others and Make A Wish is a wonderful organization helping so many children.”
A quick look at a typical real estate transaction shows that there are numerous people and companies involved in completing the sale and buy. Beyond the Real Estate Agent, the consumer has the financing, the title search, inspections, contracts and appraisals.
“Most consumers do not have the contacts in each of these areas, so it could become very stressful for them to know if they are making a good choice in service providers,” said Beverly. “One thing I have done with my Searching for a Home Program, is help the client make educated choices with a list of contacts I personally endorsed.”
The 2013 Nation Association of REALTORS Profile of Home Buyers and Sellers revealed a list of areas consumers find difficult, they are
• Understanding and performing paperwork: 18%
• Getting the right price: 13%
• Preparing/fixing up home for sale: 12%
• Helping buyer obtain financing: 3%
• Attracting potential buyers: 3%
• Selling within the planned length of time: 7%
• Having enough time to devote to all aspects of the sale: 6%
“My program addresses all of these areas and more,” said Beverly. “My most important job is to make sure the client gets what they want and more and I am committed to making that happen every time.”
Consumers looking for more information on The Searching for a Home Program can visit http://www.SearchingForAHome.com or call Beverly direct at 615-812-6954.
Company Name: The Marketing Evangelist
Contact Person: Tim Davis
Country: United States