Entrepreneur, Steve Remer, was selected to open an authority media and personal branding agency in Atlanta. Remer’s agency, Stephen Remer & Associates, will help entrepreneurs position themselves as authorities in their markets using different forms of media and online syndication.
“There are so many professionals out there that have tons of specialized expertise, but don’t have a strategy to credibly demonstrate that to people that matter. Being regularly quoted as a subject matter expert in various media outlets is the most credible form of public relations and personal branding,” said Remer.
Times are changing and to get the recognition they deserve professionals need to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and savvy professionals are determined to get ahead of the curve.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for creative authority positioning and personal branding services is growing and Stephen Remer & Associates will help their professional clients stand out in the increasingly crowded online world.
Remer said, “I have an unending curiosity about how and why businesses and professionals succeed. In our connected world, personal branding strategies must evolve past the typical approach of ‘Hey, I’m great! Check out my website and Like me on Facebook!’ Being regularly quoted as an expert in the press, published books, and other recognized online media outlets creates genuine third-party validation. This creates the kind of credibility that gets long-term results.”
For more information on Steve Remer and Stephen Remer & Associates please visit stephenremer.com, connect on LinkedIn, or call Steve directly at 770-235-9817.
Company Name: Stephen Remer & Associates
Contact Person: Steve Remer
Country: United States