The latest report by IMARC Group, titled “Pasta Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the global pasta market reached a value of more than US$ 11 Billion in 2016, exhibiting a CAGR of around 4% during 2009-2016. Pasta is a staple food which originated in Italy and is largely used in traditional Italian cuisines. Over the years, the consumption of pasta has spread to other countries and its composition has been influenced by the regional tastes and preferences. The main components of pasta include wheat durum flour, eggs, rice, spices and water. Pasta is available in different sizes, shapes and forms such as penne, fusilli and spaghetti. It can be mixed with vegetables, meat and sauces to make stews or soups, or can be baked, fried or served cold.
Highlights of the global pasta market:
- Influence of western culinary traditions in emerging regions and hectic lifestyles are the major growth-inducing factors.
- On the basis of product type, dried pasta accounts for the majority of the market share.
- Europe represents the leading market, holding the majority of the global share.
The global pasta market is being driven by a number of favourable factors. The changing preferences of the consumers, resulting from the western influences and urbanisation in the developing regions, have contributed to the market growth. Further, as a result of hectic lifestyle, the consumers prefer easy-to-make food products. Since, pasta is a healthy carbohydrate-rich food and convenient to prepare, the demand for different types of pasta products such as fusilli, macaroni and vermicelli, has been on a surge. Moreover, manufacturers are introducing product innovations such as gluten-free pasta, organic pasta and vegan pasta to attract a larger consumer-base. According to the report, the market is further anticipated to reach a value of more than US$ 14 Billion by 2022.
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The market has been segmented on the basis of product type, wherein dried pasta holds the majority of the total share. It is followed by chilled/fresh pasta and canned/preserved pasta. The market is further analysed on the basis of distribution channels. Supermarkets dominate the market, accounting for the majority of the global sales. Other major distribution channels include hypermarkets, discounters and independent small grocers. Region-wise, Europe represents the largest market, accounting for nearly a half of the total global share. Europe is followed by America, Asia Pacific, Africa and Middle East. Some of the key players operating in the market are Barilla Holding, Grupo Ebro Puleva, Nestle, DeCecco and Makfa.
The report has examined the global pasta market on the basis of:
- Dried pasta
- Chilled/fresh pasta
- Canned/preserved pasta
- Independent Small Grocers
- Asia Pacific
- Middle East
- Barilla Holding
- Grupo Ebro Puleva
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