According to a report available on Radiant Insights, Inc., the consumer endpoint security market is expected to show significant growth during the forecast period (2017 to 2022).Improved connectivity, increasing use of Internet, and growing number of enterprise endpoints and mobile devices can drive the market. Endpoint security products are used to safeguard endpoints and devices against various threats including viruses, trojans, malwares, and other advanced attacks. Endpoint security solutions also include web and email security.
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Increasing rate of endpoint attacks, coupled with potential threat of cyber attacks, is considered to bea major driving factor for the market. Moreover, growing trend of bring-your-own-device (BYOD) has forced employees to access corporate data on their private mobile devices, thereby increasing safety and management challenges. These devices are connected to the Internet and pose high security risks of data theft and phishing, which has raised the demand for consumer endpoint security.
Moreover, with rising adoption of cloud-based services, Internet users prefer to store critical information on the web. Thus, massive volumes of data are stored in a single place, which has created a threat of data breaches. This has increased the need for efficient cloud-based security services. SaaS-based security solutions are gaining popularity due to easy installation and updates. They are comparatively less expensive and follow a pay-per-use model and therefore, are extensively adopted, especially by small- and medium-scale businesses.
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Symantec Endpoint Protection Cloud combines threat protection and device management for PCs, mobile devices, MacBooks, and servers. It provides protection against zero-day threats, ransom ware, and other attacks with the help of advanced multi-layered technologies such as machine learning, behavior analysis, and emulation. Its built-in device management enables data protection and device security on the endpoint as well as network access policy control.
The worldwide consumer endpoint security market can be segmented on the basis oftype and application. As per type, the market can be classified into security software and client software. Based on application, the market can be categorized into smartphones, tablets, laptops, and others.
Geographically, the consumer endpoint security market can be segmented into United States, Europe, Japan, China, India and Southeast Asia. United States and Europe hold the major market share due to high proliferation of Internet services and mobile phones. These regions are home to many key companies that provide advanced solutions to various sectors including automotive, healthcare, and BFSI. United States represents one of the largest markets owing to increasing Internet connectivity and rapid industrialization. Growing adoption of advanced technologies in the IT industry can boost the market in Europe. Southeast Asia consumer endpoint security market is estimated to be the fastest growing market due to soaring adoption of cloud computing trends and popularity of BYOD.
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Some of the leading companies operating in the consumer endpoint security market are McAfee, Forcepoint, Symantec, AVG Technologies, and RSA Security.
Major endpoint security solution provider’s offer services such as intrusion detection and prevention systems, data backup, encryption, and firewall protection. Venders are providing integrated endpoint security suites due to growing demand in the market. End users prefer integrated and converged security solutions as implementation of different security solutions may create integration issues.
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