Microformats are semantic markup formats for (X)HTML pages that help make the content accessible for search robots. Microformats allow the webmaster to indicate the meaning of specific fragments of text explicitly by supplementing existing HTML markup with special blocks of code.
To put it in simpler terms: Microformats act like a highlighter pen, drawing attention to the key details/pieces of information on a web page and pulling that info directly into search engine results.
For example, a microformat can indicate that a line in the code is the address of an organisation:
The most famous example of microformats are recipe pages, where information like star rating reviews, prep time and calories are pulled into organic search listings. This allows users to make a more informed decision before clicking on the content they see listed in search engines like Google.
The new introduction of Job microformats means that information like salary, location, sector, job type, etc. can be pulled into organic search listings to offer users details about a vacancy instantly, in a digestible form on the search engine results page.
Although relatively new, several recruitment companies have recognised the advantage of these microformats, and are beginning to install them across their sites. Patrick Macnamara the MD of Terrier Agency – a leading digital marketing agency that specialises in recruitment – had this to say: “As online recruitment becomes more competitive, it’s always best to play by Google’s rules and be an early adapter or microformats to help stay ahead of the competition.”
Employing microformats allows recruitment companies to give users more information before they are directed to the site and ultimately will lead to a more relevant audience visiting a site. To find out more details, contact the team at Terrier Agency.
Company Name: Terrier Agency
Contact Person: Media Manager
Phone: +44 (0) 207 1831 022
Country: United Kingdom