About Greek Yogurt
The thick and creamy consistency along with many health benefits have made the Greek yogurt quite popular in recent years. Vendors market Greek yogurt as a natural food that offers nutritional value and as a healthy snack that can be consumed at any time of the day, either with meals or as a meal replacement. Health claims like higher protein content but relatively lower fat and sugar contents than conventional yogurt have enhanced the popularity of Greek yogurt. Since, this yogurt variety is manufactured by the repeated straining of the regular yogurt, most of the lactose (sugar) is eliminated.
The analysts forecast the global Greek yogurt market to grow at a CAGR of 8.85% during the period 2017-2021.
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HTF Market recognizes the following companies as the key players in the global greek yogurt market: Chobani, Dannon, FAGE, and General Mills.
Other Prominent Vendors in the market are: Alpina Foods, Auburn Dairy, Brown Cow (Stonyfield Farm), Delta Food (Vivartia), EasiYo, EHRMANN, Emmi Group, Glenisk, Kalypso Farms Dairy, KRI KRI, MEVGAL, Müller UK & Ireland, OLYMPUS, Skotidakis, Sun Valley Dairy, Wallaby Yogurt Co, and Yeo Valley.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is demand for fusion of flavors in Greek yogurt. Currently, many yogurt manufacturers are introducing a fusion of flavors in their Greek yogurt product segment to attract consumers who are looking for a variety of flavors. For instance, Chobani is currently selling Greek yogurt that includes fusion of different flavors; two of these flavors are CHOBANI BANANA PUMPKIN TOTS GREEK YOGURT and CHOBANI MANGO SPINACH TOTS GREEK YOGURT.”
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According to the report, one driver in the market is increasing utilization of Greek yogurt in various food and beverage products. In developed markets (the Americas and Western Europe), familiar ingredients are being marketed as a unique selling proposition (USP) of the products, as many consumers might be attracted to the product based on its familiarity. Consumers look for proper labeling on their purchases. They read and analyze nutrition values before making an informed purchase. They also look out for cleaner and better ingredients. With the increasing popularity of Greek yogurt due to its nutritional benefits, many food and beverage (F&B) product manufacturers have started to use this yogurt variety as an ingredient in their product offering.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Global yogurt market
PART 05: Market landscape
• Global Greek yogurt market
• Five forces analysis
PART 06: Market segmentation by manufacturing process
• Flavored Greek yogurt
• Plain Greek yogurt
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
• Greek yogurt market in the Americas
• Greek yogurt market in EMEA
• Greek yogurt market in APAC
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Further, the report states that one challenge in the market is availability of other yogurt varieties. The availability of different yogurt varieties in the market is one of the hard-hitting challenges for the growth of the Greek yogurt market. For example, goat milk yogurt; labneh; sheep milk yogurt; soy yogurt; and other yogurt drinks (like kefir and lassi) are popular among consumers worldwide. Also, a newer variety of frozen yogurt is increasingly becoming popular among consumers in North America and Europe. Frozen yogurt is made from enriched milk that comprises fat-soluble vitamin A and D.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report,
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