The latest report by IMARC Group, titled “Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the global baby wipes market reached a value of around US$ 4 Billion in 2016. As baby’s skin is gentle and delicate in nature, it is prone to irritation caused by diapers. Baby wipes are antiseptic moist tissues saturated with a solution of cleansing ingredients that help in cleaning a baby’s body. These wipes are clinically tested for use on the baby’s skin and are available in different shapes and sizes. As compared to water and cloth, baby wipes are easier to use, provide effective cleaning and retain the moisture of the baby’s skin.
Highlights of the global baby wipes market:
- Growing concerns about the health and hygiene of babies is highly contributing to the market growth.
- On the basis of technology, spunlace is the most popular type, holding the biggest market share.
- North America accounts for the majority of the total share, representing the largest market for baby wipes.
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Rising awareness among the consumers regarding the health and hygiene of their babies is the major growth-inducing factor for the baby wipes market. Apart from this, surging income levels and a rise in the living standards of the consumers have increased their purchasing power in the developing regions such as India, China, etc., thereby stimulating the demand for baby wipes. Further, growth in the women employment rate in these regions is increasing the demand for convenient baby care products. Moreover, product innovations, attractive product packaging and aggressive marketing techniques are expanding the consumer-base of the market. Owing to these factors, the market value is projected to exceed US$ 5 Billion by 2022, registering a CAGR of nearly 5% during 2017-2022.
The market has been segmented on the basis of technology, wherein spunlace is the largest segment. It is followed by airlaid, coform, needlepunch and composite technologies. The market has been further segregated on the basis of product type. Dry wipes are the most popular type of product followed by wet wipes. On the basis of distribution channels, supermarkets and hypermarkets represent the leading sector. Other major distribution channels include pharmacies, online and convenience stores. Region-wise, North America is the leading market, followed by Europe and Asia Pacific. Other major regions are the Middle East and Africa, and Latin America. On evaluating the competitive landscape of the market, it is found that the key players include Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA.
The report by IMARC Group has examined the global baby wipes market on the basis of:
- Dry Wipes
- Wet Wipes
- Supermarkets and Hypermarkets
- Convenience Stores
- North America
- Asia Pacific
- Middle East and Africa
- Latin America
- Johnson & Johnson
- Procter & Gamble
- Kimberly-Clark Corporation
- Unicharm Corporation
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