Video Streaming Market, By Streaming Type (Live Video Streaming, Non-Linear Video Streaming), Platform, Deployment (Cloud, On-Premise), Solution (Pay TV, OTT), Service (Consulting, Managed Services), Revenue Model, Vertical – Global Forecast 2023
Video streaming is real time viewing of the content over the internet. In video streaming, the content is sent in continuous stream of data and the user need not download it. The data can be played continuously as it arrives.
There is a rapid growth in cloud based video streaming market which is driving the market growth. The increasing popularity of online video streaming will continue to grow during the forecast period. Owing to this, the use of mobile phones has increased rapidly. This is due to the increasing use of social media platforms and digital mediums for various activities like marketing and branding.
The video streaming market has been segmented on the basis of streaming type, platform, deployment, solution, service, revenue model and vertical. The solution segment is further bifurcated into pay TV, internet protocol television and over the top. Out of these, over the top (OTT) is projected to exhibit highest market growth rate during the forecast period and will dominate the video streaming market share.
The global video streaming market is expected to grow at approx. USD 82 Billion by 2023, at 17% of CAGR between 2017 and 2023.
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Video streaming market can be segmented on the basis of following:
By Streaming Type
- Live Video Streaming
- Non Linear Video Streaming
- Laptops and Desktops
- Tablets and Smartphones
- Smart TVs
- Gaming Consoles
- Pay TV
- Internet Protocol Television
- Over The Top (OTT)
- Training and Support
- Managed Services
By Revenue Model
- Media & Entertainment
- IT & Telecommunication
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The prominent players in video streaming market are – Netflix (U.S.), Adobe Systems Incorporated (U.S.), Ustream (U.S.), Amazon Web Service, Inc. (U.S.), Akamai Technologies (U.S.), Microsoft Corporation (U.S.), Apple , Inc. (U.S.), Google (U.S.), Hulu (U.S.), and Cisco Systems, Inc. (U.S.) among others.
The regional analysis of video streaming market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major growth in video streaming market in North America attributes to the technical advancements and increasing use of mobiles and tablets in that region.
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