Worldwide Business with kathy ireland® Takes A Closer Look At Animation Vertigo’s Leading Approach to Motion Capture in Film, Television and Gaming

Animation Vertigo President and CEO, Marla Rausch on set of Worldwide Business with kathy ireland®
Company President/CEO Will Talk About the Company’s Unique Way of Capturing Motion for Productions in the Entertainment Industry

(LOS ANGELES, November 29, 2017) — Worldwide Business with kathy ireland® announces an exclusive interview with Animation Vertigo President and CEO, Marla Rausch, discussing the importance of top-notch motion capture quality for high-profile productions.

Animation Vertigo is a company that specializes in motion capture services for film, television and gaming. The company specifically focuses on tracking, cleanup, solving, retargeting, polishing, looping and blending within motion capture. Animation Vertigo has been involved in most of the top-grossing video game franchises in the past five years, including Call of Duty, Mortal Combat, Until Dawn, Heavy Rain and Hitman. The company was founded in 2004 and is headquartered in Cottonwood Heights, Utah.

Rausch explains exactly what motion capture means in the entertainment industry, as well as how Animation Vertigo approaches all of their projects. She says, “When I point at something — let’s say in a video game where there’s this amazing world with characters moving around and there’s a lot of action going on — when I point to that… that’s what we do. What we do is that motion. What it is that’s moving around in there. So motion capture is actually making sure that the characters that we are bringing to life move and act like humans. And that’s generally how we bring this animation to life.”

JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, can’t wait to feature Animation Vertigo. He says, “With the rise of completely lifelike video games and other productions, the need for motion capture has never been greater. And no one does it better than Animation Vertigo. We couldn’t be happier to have this leading motion capture company on our show.”

For more information about motion capture in film, television and gaming, visit and tune in to Bloomberg International on Sunday, December 3, 2017 at 10:00am D.F. on Sunday, December 3, 2017.  The full interview can also be seen here.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by business mogul and one of the world’s greatest corporate leaders, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media. 

Visit for detailed airing schedules or check your local listings.


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