Amazon.com is not the only company who is killing it this holiday shopping season. Indianapolis based businesses continue to thrive due to digital marketing expertise. From Facebook advertisements to driving potential customers to their website, business are selling products and services with greater ease than many years past.
Thanks to the booming economy under the current administration, consumers are more likely to have more money to spend this Christmas season. Local businesses are planning on that extra spend and are seeing measurable results from their online marketing spend. Chief Marketing Officers and Entrepreneurs are able to track their online spend and correlate that with online efforts with Facebook Pixels and Google Analytics.
Stephen Twomey from MasterMindSEO-Indy testified to the fact that more businesses than ever before are focusing on online strategies to drive e-commerce as well as offline sales. “Understanding the correlation and relationship that online marketing has with driving in-store sales is essential to winning in the retail business. Today’s consumer shops online and in stores. So you need to engage them on the platforms where they are most likely to experience your brand. In social media, it’s typically Facebook (depending on their demographics) and Google Search. Facebook is a pattern interrupt, where you show someone an ad, for something they may not have known they needed. Whereas with Google, the consumer types in what they are looking for, and smart marketers and entrepreneurs make sure their brand gets not just found first, but gets the sale.”
Many people may not know this, but Facebook has an option to track offline conversions. So if you are using Facebook to drive traffic and sales, and you have a brick and mortar location, make sure you are taking advantage of the offline conversion tracking. Many brick and mortar stores are realizing the importance of Google My Business optimization for when a potential customer searches things like, “best restaurants near me”. You as the owner of a restaurant would want your business to show up in the Map listings. Those are the three listings that pop up on your desktop or mobile. On mobile they have click to call, driving directions, and go to the website. Optimizing your Google My Business listing for “near me” type of searches is essential all year round, but especially important during the 4th quarter when seemingly everyone’s pocketbook is open.
Contact MasterMindSEO to start your online dominance.
Company Name: MasterMindSEO
Contact Person: Stephen Twomey
Country: United States