Natural cheese is a kind of cheese which is prepared from natural ingredients, in which milk is a major ingredient. Additionally, natural cheese contains some enzymes, salt and other natural flavorings. Natural cheese is a rich source of calcium, protein, phosphorus, sodium and saturated fat and has multiple applications across food industries. Commonly available natural cheese in the markets are cheddar, mozzarella, parmesan, and blue.
High focus on research & development and advancements in technology has led to innovations in natural cheese flavors which are found to be attracting the consumers globally. Also, the retail and foodservice industries are seeing innovations in natural cheese flavors as a major opportunity for expanding their natural cheese market. Additionally, inclination of consumers towards trying new natural cheese flavors in their daily diet is fueling up the growth of global natural cheese market.
Furthermore, growing popularity of convenience food is driving the market for natural cheese as a major ingredient in the food products. Additionally, fresh cheese, along with soft and hard cheese finds wide application in the food sector. Also, natural cheese is used in various ready-to-eat meals, convenience foods and fast-foods which are widely consumed on a global level. The rising application and consumption of natural cheese has uplifted the global natural cheese market.
However, the rising prices of milk and low shelf-life of cheese products is considered to be a major barrier in the growth of natural cheese market. Additionally, the rising obese population across the globe has led to consumers to be more health conscious and have initiated adopting health eating habits. This might reduce the consumption of natural cheese owing to accumulation of excess fat in the body. Nevertheless, all these factors are boosting the global natural cheese market to grow at the CAGR of 4.10% during the forecast period of 2017-2023.
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Major Key Players:
This report includes a study of strategies used in the market, mergers, and acquisitions and multiple product launches by natural cheese market players. It further includes product portfolios and developments of leading players, which includes
- Associated Milk Producers Inc. (U.S.)
- Almarai Company (U.S.)
- Arla Foods (Denmark)
- Fonterra Co-operative Group Limited (New Zealand)
- Koninklijke FrieslandCampina N.V (the Netherlands)
- The Kraft Heinz Co. (U.S.)
- Lactosan A S (Denmark)
Major manufacturers are found to have high focus on strategic product launch in order to seek consumers’ attention towards their product range. They are also involved in the acquisition of small players which will further support the company to expand and reach out to consumers across the regions. Acquisitions are also done to mark the company’s presence and expand their business line. Also, manufacturers are emphasizing in the research & development in order to enhance the product portfolio of the company.
Additionally, the companies are inclined towards product promotions through social media, magazines and other mediums in order to reach out to customers. The promotional strategy aids in retaining the existing the customers and also to regenerate new customer base.
Among the type, cheddar cheese segment is anticipated to retain its dominance throughout the forecast period. Also, the segment is projected to register a healthy CAGR of 4.59% during the given period. The growth of the cheddar segment is expected to be driven by the cheddar cheese aids to increase color qualities and uniform whitening without adverse effects on texture or flavor. Among the application of natural cheese market, ready meals segment accounts for 28% followed by dressings, dips, & condiments accounting for 25% of the global natural cheese market. The segment is projected to register a healthy CAGR of 3.78% during the forecast period 2017-2023.
Among the distribution channel, store based segment is anticipated to retain its dominance throughout the forecast period. Also, the segment is projected to register a healthy CAGR of 3.77% during the given period.
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The global natural cheese market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, European region is dominating the market over the forecast period. The market is projected to grow at a CAGR of 3.78% during the review period. This is attributed to high demand of natural cheese in this region owing to the health benefits associated with the consumption of natural products. Among the European countries, Germany is majorly driving the market of natural cheese market in this region. However, Asia Pacific region is expected to grow with a CAGR of 5.08% during the review period. In Asia Pacific region, China is expected to hold 26% market share in the year 2017.
The global natural cheese market is segmented by type, application, distribution channel and region
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