M-Commerce is receiving widespread acceptance worldwide due to its many benefits like providing multiple payment options, facilitating the purchase process, and choosing the best value for competitive market competition. One of the most modern developments in the M-commerce market is the increasing use of mobile wallet.
Mobile Wallet is about transactions made by mobile devices rather than credit or debit cards or any other cashless payment method. It stores the customer’s credit card information and allows the user to make a payment on the NFC POS terminals. Such NFC-enabled mobile wallets and payment are popular because they are convenient and save a lot of time.
According to research report, the global m-commerce market expected to grow at a CAGR of 27.48% during the period 2016-2020.
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The high growth of m-commerce is propelling vendors and retailers to make huge investments in mobile advertising and the promotion of their brands. Mobile devices like smartphones and tablets are offering more personalized services like location-based marketing and promotional services to consumers.
The Marketers are also a traveler from mobile apps on mobile web sites, which give sellers more opportunities to target end users with more custom offers. Mobile apps let users save the selected items later, which must be purchased later. These apps also notify users about fresh offers, discounts, sales and loyalty programs by push messages, even when they are closed.
Overall 68% of tablets market will remain dominant during its tenure. The larger display size of the device and its decreasing cost will play an important role in increasing the dependence on the smartphone. The rise in tablet sales and the introduction of Apple Pay service are mainly due to a significant increase in the segment. Table Segment is expected to register CAGR of more than 29% by 2020.
The report covers the present scenario and the growth prospects of the global m-commerce market for 2016-2020. To calculate the market size, the report considers the revenue generated from m-commerce done through tablets and smartphone. The study of report has been prepared based on in-depth market analysis with information received from industry experts. This report estimates the market landscape and growth in the coming years. This report includes discussions in discussions of major sellers in this market.
The America will dominate the M-commerce market and can occupy 40% of the total market capitalization. Due to the presence of online vendors like Amazon, eBay, and Wal-Mart, the area is expanding due to improving disposable income and broadband connectivity. It is possible to run the market during this period in future due to the rapid growth of NFC services and smartphones and uninterrupted payment systems.
The major players cover in the report M-commerce are Alibaba, Amazon ,Apple, eBay, Google, PayPal, ASOS, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl’s, Liberty Interactive, LL Bean and Lowe’s
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