March 2017 – Circle Media Inc. has announced Circle Connections in collaboration with six partners in order to create a “Smart Family” platform. Also, Circle Media with Disney has raised USD 10 Million for its parental control device.
March 2017 – Symantec’s Norton Core router aims to protect the connected home. It basically uses a combination of data encryption, secure DNS, automatic security updates and more. It also hopes to ensure that the web traffic is safe and will warn the users against anything suspicious. It will even show the user what threats are blocked and how many devices are currently connected to the network.
July 2017 – Kaspersky has announced that it will be offering a free antivirus software Kaspersky Free, which will be introduced in Indian market in coming September. The company has also mentioned that the free version will be different from the paid version which will comprise of extra features like parental control and other additional features.
Parental Control Software Market Players:
Symantec Corporation (U.S.), Kaspersky Lab (Russia), Qustodio (Barcelona), Circle Media Inc. (U.S.), Blue Coat Systems Inc. (U.S.), AVG Technologies (Czech Republic), KidLogger.net, OpenDNS (U.S.), Salfeld Computer GmbH (Germany), McAfee (U.S.), Avanquest (France), Bitdefender (Balkans), Verizon (U.S.), CyberPatrol (England), IwantSoft (UK), SaferKid (California), Net Nanny (U.S.), Norton (U.S.), Webroot, Inc. (U.S.) and Mobicip (U.S.) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Parental Control Software Market.
The global parental control software market is expected to reach approximately USD 9.50 billion by the end of 2023 with 9.50% CAGR during forecast period 2017-2023.
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Parental Control Software Market – Overview
The global parental control software market is growing with the rapid pace; mainly due to the rising number of internet users. Parental control software refers to tools that can help in filtering the contents that can be viewed on the internet. The software proves to be extremely beneficial for the parents to keep a check on children’s activities on the internet in their absence.
According to a recent study report published by the Market Research Future, The global market of parental control software is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2023, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2017 – 2023).
The global parental control software market is driven by the growing usage of internet and various apps, growing technology addiction for improving lifestyle, and rise in harmful impact of cyber bullying among others. The increasing number of pre-teens on internet and the growing internet addiction among them is one major factor driving the growth of parental control software market. Also, increasing easy access to inappropriate content on internet is another major factor responsible for driving the market growth. On the other hand, lack of awareness among the users regarding parental control software and technology limitations are some of the factors hindering the growth of Parental Control Software Market. The parental control software market is highly competitive due to the increase in web based applications and increasing access of mobile phones and tablets by children.
Mobile devices have become inseparable part of our lives enabling more convenient communication, online content downloading and sharing. Easy access to such services is driving the growth of the market. Increasing trend of social media services and growing number of children on these social media websites is one major factor driving the growth of parental control software market. Growing parental awareness regarding online child abuse is also a major factor responsible for boosting the parental control software market. The expanding children computer literacy and increasing competence of internet are other factors fuelling the market growth.
Parental Control Software Market – Competitive Analysis
The market of parental control software appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms. Prominent vendors of parental control software targeting to invest more in technology and research and development activities to innovate their already existing products. The rising government funding is also expected to motivate key companies to invent new parental control software modules that match the changing trends and needs across the globe. These players possess state of art R&D labs and strong sales and distribution network which have helped them to gain leadership position in the market. An ever-increasing emphasis has been observed among parental control software industry marketers on inbound lead generation over branding-oriented efforts.
Parental Control Software Market – Segmentation
The parental control software market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Device Type: Comprises Digital Television Services, Computer and Video Games and Mobile.
Segmentation by Platform: Comprises android, iOS, Windows among others.
Segmentation by Application: Comprises Residential, Educational Institutes among others.
Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
Parental Control Software Market – Regional Analysis
North-America is dominating the global parental control software market with the largest market share and therefore accounting for astronomical amounts and is expected to grow over its previous growth records by 2023. Parental control software market in Asia-Pacific market is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT technology and growing population which is increasing the demand for secured network devices and tablets in the region. The European market for parental control software market is expected to grow at a considerable CAGR (2017-2023).
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