Pregnancy Pillows or Maternity Pillows are basically highly specialized pillows designed to offer comfort to pregnant women accommodating their changing body in the later stages of pregnancy where expecting mothers have to face difficulty while sleeping and sitting coupled with the discomforts of sleeping or sitting position. Maternal sleep position and stillbirth risk. Various studies verifying the benefits of Pregnancy Pillows have proved that the risk of stillbirth is incurred due to discomforts in sleeping/ sitting positions. Pregnancy Pillows are helping a great deal to minimize the stillbirth risk. The outcome of these researches also defined the association sleeping on the back instead on either of the sides and increased risk of late stillbirth by double fold., suggesting that over 3% of stillbirths occur in later stage i.e. after 28 weeks of pregnancy. Sleeping on the back during pregnancy leads to putting more pressure on the blood vessels that supply oxygen to the baby residing in the womb and causing inadequate oxygen supply along with the general breathing problems to the would be mothers.
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Pregnancy Pillow allows expecting mothers, to sleep/sit comfortably during pregnancy also restricts sleeping on the back. Attributing to its benefits offered during one of the critical periods of women’s life, Pregnancy Pillows are gaining huge popularity that further supports Pregnancy Pillow Market growth with exponential market traction. Accrediting momentous market accruals of Pregnancy Pillow Market, innovations that took place in the field and potential growth prospects the market will witness in the years to come, the Market Research Future recently published a brilliant study report giving out the complete market insights up to 2023. According to the eminent MRFR, the Global Pregnancy Pillow Market is rapidly growing owing to the prevailing, still birth risk worldwide coupled with the burgeoning Healthcare Sector. The market is forecasted to perceive phenomenal accruals posting a striking CAGR during 2017 – 2023.
Other factors that primarily support the Pregnancy Pillow Market include technological advancements, increased sale of Pregnancy Pillow owing to the rising popularity of these pillows coupled with the increasing higher standards of living attributing to the rising disposable income especially in the developing regions that fuels the increasing the affordability and purchasing power of consumers.
Additionally, augmented use by the hospitals, clinical settings and research centers that offer pillow support system kits to the pregnant women enrolled themselves in the various research programs, for those who have to get admitted in the hospitals/ clinics due to the complication arisen during pregnancy or even for those who visit for the scheduled check up during pregnancy. Since Pregnancy Pillows kept in the hospital/ clinic or research centres are used by multiple women, it dictates the growing concerns over infectious disease and fluid contamination which has further prompted the need to develop coatings and fabrics that can resist repeated cleaning using hospital grade disinfectants.
On the other hand high price of the Pregnancy Pillow is one of the major factors restricting the market growth. Besides, factors such as the unawareness about the advantages of Pregnancy Pillows coupled with the adverse effects associated with the use of these pillows are expected to negatively impact the Pregnancy Pillow market growth during the estimated period. However, technological advancements to eradicate the adverse effects or infection concerns are projected to provide impetus to the growth of Pregnancy Pillow market.
Pregnancy Pillow Market – Competitive Analysis
Although the Pregnancy Pillow market is still in its embryonic stage, it is already moderately competitive. The market demonstrates a pretty growth prospect which is expected to attract new entrant to the market which in turn will introduce the market with fierce competition.
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Industry/ Innovations/ Related News
November 2017 – MedCline, a pillow was launched in the US, the device is designed to reduce bedtime acid reflux without medications, for pregnant women wanting to avoid medications for acid reflux condition especially important for pregnant women. It’s a much more sophisticated version of the foam wedge often suggested by reflux sufferers.
December 2017 – The American Pregnancy Association recommended sleeping on either side, and warns that sleeping on your back can cause backaches, hemorrhoids, breathing issues, and low blood pressure, and that sleeping on the back is one of the “worst positions” one can sleep in during pregnancy. Similarly, the American College of Obstetricians and Gynecologists (ACOG) recommended sleeping on your side with two pillows between your knees or under your stomach as a way to alleviate back pain, but doesn’t give a specific recommendation regarding sleep position and the health of your baby.
December 2017 – Michael Cackovic, M.D.(USA), a maternal-fetal medicine physician at The Ohio State University Wexner Medical Center, told that he usually advises his patients to try sleeping on their side at around 20 weeks of pregnancy, suggesting that pregnant women should sleep on their sides to improve blood flow to the foetus.
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Pregnancy Pillow Market – Regional Analysis
US accounts for the maximum market share of the global pregnancy pillow market and the market is expected to increase continuously in coming years. This can be attributed to increasing pool of aware females along with need for proper sleep during pregnancy. Advancing technologies within the pregnancy pillow or pregnancy solutions available is also driving the market and will see strategic growth over the next five years. Asia pacific with the upcoming developments in healthcare, increasing awareness and rising per capita income is expected to be the fastest growing region of the global pregnancy pillow market.
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