Global Sports nutrition Market – Overview
Due to mass consumers’ population moving towards adopting healthy lifestyle, the market of sports nutrition is growing at an incremental pace of development on the global platform. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Sports nutrition Market Research Report- Forecast to 2023 that the market will demonstrate an exponential growth while achieving million dollar growth readily in the forecast period.
Health awareness and consumers rising inclination towards fitness trends have prompted the growth of sports nutrition in the daily diet of individuals. The sector is driven in a major way by the demand directed from the population of fitness enthusiastic consumers and athletes. Product promotions and celebrity endorsements is anticipated to boost the market of sports drinks, food and supplements. Health benefits gained out of sports nutrition consumption are the main drivers supporting the development of this segment. Growth of the functional foods market has also provided an impetus for the increased demand of this sector.
Protein, healthy fats and carbohydrates content of the sports nutrition product is identified to be the major drivers for the product’s high sale. These nutrients boosts body’s metabolism and helps in gaining healthy muscle fat. Boost in fitness and wellness sector and awareness regarding health advantages obtained from sports nutrition has enhanced the market growth trajectory of the sector to an elevated level. A shift in lifestyle followed by increase in awareness related to demerits of junk food consumption have led to consumers demanding sports nutrition to balance their nutritional requirements. However, in some countries consumers are still unaware of the availability of such product which tends to possess a challenge to this market.
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Latest Industry Updates
Jan 2017 Glanbia plc completed its acquisition of Grass Advantage LLC in the U.S. Grass Advantage LLC engages in the production of organic and non GMO brands majorly in the plant based nutrition, “Greens” and “Super Food” categories. The acquisition will help Glanbia plc in penetrating the global market and generate high revenue from the sports nutrition segment.
Feb 2017 Glanbia plc acquired Body & Fit in the Netherlands. Body & Fit is one of the largest manufacturers of ports nutrition, food supplements, and dietary products. The company is also a leading direct-to-consumer (DTC) online branded business. Glanbia plc is one of the major players in sports nutrition and focuses more on acquisitions in order to strengthen their brand portfolio and secure their market position
Jun 2017 Mead Johnson Nutrition Company (MJN) completed its merger with Reckitt Benckiser Group plc (RB). The company aims to expand their business in sports nutrition to meet the rising consumers demand. This strategy will help the company to strengthen their business portfolio and mark their market position on a global level.
April 2016 Abbott Laboratories launched EAS Myoplex which is a sports nutrition line which helps in improving power, sustain performance, build muscle and recover strong. The product launch has acquired attentions of sports enthusiastic consumers who are inclined towards experimenting with the sports nutrition supplement to bring out their better workout performance
Global Sports nutrition Market – Competitive Analysis
New players are entering the marker in order to penetrate the global market and generate revenues out of their sports nutrition offering. With the changing global trend, consumers are increasingly getting inclined towards adopting healthy life-style and hence the need for nutritional supplements have increased. Players come up with different varieties of sports nutrition products and gain consumers attention. Established players are identified to be investing more on product launch and acquisition to strengthen their market position. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies.
The key players profiled in sports nutrition are The Coca-Cola Company (U.S.), Abbott Nutrition Inc. (U.S.), PepsiCo Inc. (U.S.), Glanbia, Plc (Republic of Ireland), Reckitt Benckiser Group plc (U.K), Yakult Honsha Co., Ltd. (Japan), Post Holdings, Inc. (U.S.), GNC Holdings Inc. (U.S.) and Clif Bar & Company (U.S.)
Global Sports nutrition Market – Segments
The global sports nutrition market has been divided into type, distribution channel and region.
On The Basis Of Type: Sports Nutrition Supplement and Sports Food and Drinks
On The Basis Of Distribution Channel: Store Based and Non-Store Based
On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
Global Sports nutrition Market – Regional Analysis
The global sports nutrition market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global sports nutrition market is highly dominated by North America and Europe due increasing health awareness and awareness about the health benefits obtained from sports nutrition in that region. APAC is fastest growing region due to changing lifestyle and improved disposable income in that region. The consumption of sports nutrition in counties like Germany, the U.S., India, Brazil and China is expected to grow even more in upcoming years.
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