The global sports nutrition market is anticipated to expand at a remarkable CAGR over the forecast period (2017 to 2021), according to a report available on Radiant Insights, Inc. Bodybuilders and athletes are leading consumers of sports nutrition products to improve muscle growth, performance, and overall health. However, such products are also being widely consumed by the general population owing to increasing health awareness among consumers.
Increasing demand for sufficient nutritional content in food owing to rising health awareness is likely to augment market growth. Rising number of geriatrics interested in various sports and fitness activities can also foster the demand for these products. A number of fitness centers and health clubs have been mushrooming in several countries owing to a change in lifestyle and growing health concerns. In addition to this, rapid urbanization and increasing disposable income of consumers will fuel this market over the forecast period.
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Growing number of youngsters choosing sports as a career is likely to raise the demand for sports nutrition products substantially. In addition, tremendous focus on national and internationalsporting events is anticipated to fuel demand.
Considering this,most manufacturing companies are investing in R&D to create advanced sports nutrition products for consumers. For instance, U.K.-based company Huelrecently launched its new product line called HuelProfessional products. These products contain high levels of nutrition and are free from any kind of banned substances. A well-known quality assurance program for sports nutrition products called Informed-Sport is regularly testing and screening this powdered food. This product is likely to allow the company to offer its benefits to professional athletes and army officials.
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Increasing food safety issues and availability of cheap counterfeit products are likely to hinder the growth of the market. Such products do not comply with food safety regulations and are likely to affect sales of reputed companies. Stringent food safety regulations and presence of duplicate products can also obstruct market growth during the forecast period.
Rising demand for natural and herbal sports nutrition products is likely to create opportunity for manufacturers in this market. In addition, increasing number of distribution channels and their widening scope is anticipated to create opportunities for sports nutrition market growth.
The sports nutrition market can be bifurcated on the basis of product type and region. Based on product type, the market can be segmented into protein powders, ready-to-drink proteins, protein bars, and other sports nutrition products.
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Regional segmentation includes Americas, EMEA, and APAC. Within the Americas, North America is likely to lead the market due to increasing investment in fitness and rising adoption of diet supplements. In Europe too, rising adoption of sports nutrition products by the health-conscious public will impact growth.
In AsiaPacific, Japan is likely to witness remarkable growth in the coming years due to prevalence of traditional and western sports such as sumo, martial art, baseball, and football. Rising popularity of sports is expected to increase the use of sports nutrition products in the country. Ready-to-drink proteins areincreasingly popular in Japan among available products.
Some of the prominent companies operating in the sports nutrition marketare Atlantic Multipower UK, CLIF Bar & Company, Glanbia, ProAction, and Weider Global Nutrition.
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