Photo Printing Market – Overview
The Global Photo Printing Market is growing with the rapid pace is mainly due to the changing lifestyle of the people. The adoption of smartphones in developing countries is increasing which in turn increases the social network popularity. This lead to an increase in image capturing and also increasing number of smartphones with improved broadband as well as wireless connectivity. The image capturing and emerging technologies is boosting the growth of online photo sharing through various platforms. According to a recent study report published by the Market Research Future, The global market of Photo Printing is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The Global Photo Printing Market is driven by the growing usage of smartphones and various apps, growing technology addiction for improving lifestyle and among others. On the other hand, the growing attraction towards tablets, PCs, smartphones and others are some of the factors hindering the growth of Photo Printing Market. The Photo Printing market is highly competitive as various manufacturers have adopted Wi-Fi enabled smartphones instant print kiosks as a marketing strategy which is expected to boost the growth of Photo Printing Market.
The increasing preference toward online photo sharing, technological innovation and high business growth to enhance customer satisfaction are driving factors for the growth of Photo Printing Market. The photo printing allows the original format of the photos and helps to minimise cropping. It helps in choosing the new format and helps in deciding which section to be have printed.
Photo Printing Market Players:
The Eastman Kodak Company (U.S.), Cimpress N.V. (Netherlands), Shutterfly, Inc. (U.S.), Snapfish (U.S.), Bay Photo Lab (U.S.), Digitalab (U.K.), AdorPix LLC (U.S.), Mpix (U.S.), ProDPI (U.S.), Canvera (India), Photojaanic (India), Photobox (U.K), Jessops Europe Ltd.(U.K), Walgreen Co. (U.S), District Photo are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Photo Printing Market.
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Sept. 2017 – Shutterfly, Inc. has announced an integration with the Apple Photos app for the extension of their Photofolio. With this Apple Photos app, macOS Photos application offers high-quality, personalized products by taking a few clicks, users can select an album or a set of photos.
16 August, 2017 – Shutterfly and HP Inc. has deals to accelerate digital print momentum and helping their customers to personalize and print their photos. With this extension of deal, the companies has highlighted growth and transformation of digital printing and graphics business.
21 April 2015 – HP Inc., had announced divestiture of Snapfish. And District Photo, a global leader of digital imaging fulfilment services had acquired Snapfish business. This acquisition is for the continuation of offering service and grow its global online photo service, partnering with leading retailers and helping customers around the world.
21 Nov. 2013 – Vistaprint N.V. and Plaza Create Co., Ltd., went into the agreement to form a joint venture in Japan. Plaza Create Co., Ltd., is offering photo prints, cameras, accessories and cloud-based photo storage services which strengthen both companies business to serve their customers in better way.
Photo Printing Global Market – Competitive Analysis
The Market of Photo Printing appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on latest technology and, most of all, in acquiring other firms. Prominent vendors of Photo Printing targeting to invest more in technology and research and development activities to innovate their already existing products. The rising government funding is also expected to motivate key companies to invent new Photo Printing modules that match the changing trends and needs across the globe. These players possess a strong sales and distribution network which have helped them to gain leadership position in the market. An ever-increasing emphasis has been observed among Photo Printing Equipment industry marketers on inbound lead generation over branding-oriented efforts.
Photo Printing Global Market – Segmentation
The Photo Printing Market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Type: Comprises Film Printing, Digital Printing and others.
Segmentation by Application: Comprises Desktop Application, Mobile Application among others.
Segmentation by End Users: Comprises Online Stores, Retail, Instant kiosk, among others.
Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
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Photo Printing Global Market – Regional Analysis
North-America is dominating the Global Photo Printing Market with the largest market share is due to the increasing adoption of large volume of photo merchandise items like photo books, photo cards & canvas prints in this region and is expected to grow over its previous growth records by 2022. Photo Printing Market in Asia-Pacific market is expected to grow at a substantial CAGR during 2016 to 2022 due to rapid technological advancements and expansion of internet connectivity in this region. The European market for Photo Printing Market is expected to grow at a considerable CAGR (2016-2022).
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