Owing to convenience and diverse advantages associated to ready-to-drink consumption, the market is growing at an incremental pace of development on the global stage. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Ready-to-drink beverages Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.
Urbanization and technological advancements are to be created when it comes to the major reason for the boost experienced by the ready-to-drink beverages sector. The sector is driven in a major way by the demand directed from the food & beverage sector for innovative drinks. This further has resulted in manufacturers coming up with the production of “on-the-go” beverages which has helped the consumers to saving their time off their hectic schedule. Based on rising demand for RTD’s from consumers end, manufacturers of sports and energy drinks have also entered the race. Owning to this, there has been a constant surge in the demand for ready-to-drink healthy beverages in the sports and energy drinks sector.
Consumers fast pace life-style raised the demand for convenience beverages with high nutritional value and better shelf-life. Additionally, increase in fitness and wellness sector awareness has enhanced the market for health drinks on a global level. However, product adulteration and quick spoilage due to exposure to the outer environment are the major factors hindering the growth of this market.
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Latest Industry Updates:
Apr 2017 Hamdard Laboratories India entered into the pacing ready-to-drink market by launching their product ‘RoohAfza Fusion’. The product is brand extension of its flagship brand RoohAfza. In order to create product differentiation, the company launched the product in modern tetra-pak aseptic packaging which is known to preserve both the taste and flavor of the product.
Jul 2017 In order to penetrate the market and enter into the rapid growing ready-to-drink market, Dabur India Ltd announced the launch of its first ready-to-drink “Hajmola Yoodley”. The company claims that “The product, with its amazing taste and bold communication, would stand out in the ready-to-drink beverage category”. The strategy has helped the company in creating product differentiation and gain consumers attention.
Sept 2017 McDonald’s announced the launch of Ready-to-Drink McCafé Frappés based on the rising demand for RTD coffee as the most popular refreshing beverage. This strategy will help the company in gaining consumers attention towards their offerings and regenerate revenue out of it.
Sept 2016 Dunkin’ Brands Group, Inc. announced the launch of its Dunkin’ Donuts branded ready-to-drink (RTD) coffee beverages in the U.S. by this, the company launched its first ready-to-drink coffee category which is enjoying strong growth over the past years.
With the entry of new players in the Ready-to-drink beverages segment established players have been identified to have entered into rivalry where they are observed to compete in terms of product prices and quality. Companies are also highly focusing on product promotions to capture large consumer base. Manufacturers are also found to invest highly in R&D sector to bring out innovations in their product offerings.
The key players profiled in Ready-to-drink beverages are PepsiCo (U.S.), Fuze Beverage (U.S.), Coca-Cola (U.S.), Nestlé (Switzerland), Nestlé (Switzerland), Kraft Foods (U.S.), Kraft Foods (U.S.), Campbell Soup Company (U.S.), Ocean Spray (U.S.), and Red Bull GmbH (Austria) among many others.
The Global Ready-To-Drink Market has been divided into type, packaging, distribution channel and region.
On The Basis Of Type: Probiotic Drinks, Sports Drinks & Energy Drinks, Fruit & Vegetable Juices, Tea & Coffee, Dairy & Non- Dairy Beverages, and Others
On The Basis Of Fiber Packaging: Bottle, Tetra Pack, Sachet, Tin Can, and Others
On The Basis Of Distribution Channel: Store-Based, and Non-Store Based
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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The global Ready-to-drink market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global ready-to-drink beverages market is highly dominated by North America due to consumers high inclination towards consumption of “on-the-go” beverages. APAC is fastest growing region due to changing lifestyle and improved disposable income in that region. The consumption of Ready-to-drink beverages in counties like China, Japan, the U.S. and India is expected to grow in upcoming years.
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