Recently, Forbes released a list of 30 elites under 30 years old (also known as “30U30″). The list covers 30 people across 10 sectors, including entertainment, social enterprise and education. Among them was the idea of romantic diamond engagement rings with the concept of “one life, one love” from Darry Ring. CSO Lu Yiwen was selected as a member of the 30U30 list with the company’s innovative spirit and the strength of true love.
The Forbes list has long been known for its credibility and the under-30s elite list is designed to look at younger people under the age of 30, who are already in the industry and have some influence or young people with strong potential in the industry and society in the future. “They could be the next Zuckerberg, their future is unpredictable,” Forbes said, and the young people are using their influence to change the world.
29 year old Darry Ring CSO Lu Yiwen (Wendy) established the concept of “With identification, a man can order only one ring in a lifetime”. By making a series of forward-looking strategies, Darry Ring has been highly effective in running its brand and leading in the industry with young, fashionable and entry-level luxury style. They have been able to show the world a romantic and loving brand image. With excellent management and precise emotional psychological insight, Wendy promotes the culture of “one life, one love ” and has led to DR Engagement Ring becoming a preferred brand of diamond engagement rings for people born in the 80’s and 90’s in just a few years. In 2017, Wendy became a finalist in Forbes Asia under the age of 30. It is recognition of the brand’s strength and her own personal assertiveness.
Wendy has painted her own blue ocean with her own positioning of true love, using digital social marketing to make diamond rings into a strong category. DR Engagement Ring has an obvious advantage in the local diamond engagement ring market. In China alone, there are hundreds of exclusive outlets and it keeps growing at a rapid rate.
During the Wendy’s tenure, DR Engagement Ring has become a leader the industry through social media. On social media platforms, such as Facebook, Instagram or WeChat, DR Engagement Ring has a total of 10 million followers, and the number of followers and the rate of interaction is one of the highest in the jewelry industry as well as having a strong lead against its competitors. Followers have formed a DR fan group and the number of readers exceeds 1.58 billion. In 2017, DR Engagement Ring published a book for DR fans, “Love you, I would say it forever”, which is unique in the jewelry industry.
“DR carries a belief of true love, which is bound to be in the long term and to let the younger generation believe in true love.” This social responsibility not only prompts Wendy to spread true love culture better, but also has great positive values for the whole of society. At the same time, DR Engagement Ring is on the list of World’s Top 500 Brands in 2017 and it is also a showcase for world-class brands.
Randall Lane, the founder of the Forbes 30U30 list, says the 30U30 elites can see the bigger picture. They have the courage to change the world and challenge themselves, and they share the same sense of responsibility.
The entrepreneurial spirit and innovative consciousness shown by the younger generation is beyond our imagination, and the profound changes in society provide young people with great opportunities. By running DR Engagement Ring, Wendy creates stories of true love and spreads it around the world to witness every romantic love story.
Company Name: DR GROUP COMPANY LIMITED
Contact Person: Charlene
Phone: +86 18318033997