The Bath salt market is gaining popularity among the growing population as a pain reliever from muscle cramps. Market Research Future, a firm which specializes in market reports related to the Food and Beverage sector among others, recently forecasted in its report on Global Bath salt Market Research Report- Forecast to 2022 that the market will demonstrate a noteworthy growth during the forecast period.
Bath salts are water soluble minerals added to the water during bathing. They are known to cure many ailments and highly advisable by health experts for daily use. They assist to alleviate skin problems, improve blood circulation and many more. Bath salts contain calcium, potassium and magnesium which help the body to cure from various problems. Bath salt helps to detoxify and cleanse the skin, eliminates all the dead cells from the skin and helps in making the skin appear more radiant and youthful.
Growing trend and desire for young and blowing skin among the population is driving the growth of the market. Bath salts are of low cost compared to other methods including spa treatment which is adding fuel to the growth of the bath salt market. Increasing issue of stress among the growing working population is creating high opportunity for the bath salt market. Moreover, increasing application of bath salt in various industries such as beauty care, health and wellness, aromatherapy, therapeutic, home care and others is boosting the growth of bath salt market globally.
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Latest Industry Updates:
Sept 2017 Sitz Bath Essentials launched a new product SITZ BATH SOAK
Sept 2017 Texture Tonic from Aveda delivers a tousled look with a touchable, no-product finish due to a combination of cane sugar and magnesium sulfate—also known as epsom salt.
June 2017 Japan invests in food scented bath salt. The product specialty included the smell of coriander stem, a bowl of steamed edamame beans and a freshly poured pint of beer.
Dec 2016 San Francisco Salt Company released EPSOAK SPORT, Post-Workout Muscle Recovery for Athletes. Epsom Salt blend that enables optimum recovery from muscle aches and pains after the challenges of training or competition.
With the entry of industry players in the Bath salt segment, a trend of solid, volume- driven growth has been observed in the market. Key players in the Bath salt market are focusing on expansions, mergers and new product launches. Companies are putting efforts in forming agreements with various tourism and marketing their products. Packaging is another important area where the key players are highly investing to grab the attention of consumers. Continuous product innovation and is the key to success for bath salt market.
The key players profiled in Bath salt market are Bathclin (Japan), Watsons (Hong Kong), Jahwa (South Korea), Kao Corporation (Japan), Unilever (U.K), Shiseido Company Limited (Japan), Kneipp gmbh (Germany)
The global Bath salt market has been divided into type, form, distribution channel, and region.
On The Basis Of Type: Dead sea salt, Epsom salt, Himalayan bath salt, Bolivian salt, and others
On The Basis Of Form: granular, powder, coarse, and others
On the Basis of Application: Beauty care, Health and wellness, Aromatherapy, Therapeutic, Home care, and others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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The global Bath salt market is segmented into North America, Europe, APAC, and Rest of the World (RoW). APEJ is expected to be the fastest growing region over the forecasted period. Among all, China is witnessed to hold a lion’s share of 70.5% in the bath salt market globally. Growing demand for skin treatment in China is a major driver for the growth of bath salt market in this region.
Europe is the second largest market after China holding a substantial share in the bath salt market globally. Growing working population and their inclination towards stress release activities is boosting the growth of bath salt market in this region. Europe is anticipated to grow at CAGR 7.72% over the forecast period.
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