Canada Beer Market 2017 – Current and Future Plans

Pune, India, 22nd December 2017: WiseGuyReports announced addition of new report, titled “Canada Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market”.


Canadian beer market experienced very little change in 2015. Increasing consumer trend towards leading a healthier lifestyle brought in stagnation in beer consumption. However, craft beer continued to see good growth with a double digit increase. Flavored craft beer with natural ingredients, different than the regular beer caused the increase in demand for craft beer especially among the 19-25 years male age group. The premium beer segment saw an increase of 1% and the discount segment declined by 2% as the consumers moved consumers.


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Companies mentioned

Labatt Breweries Molson Coors

Moosehead Breweries Ltd

Sleeman Breweries Ltd

Big Rock Brewery


Mountain Crest Brewing


Key Findings

– Beer saw stagnation as consumers moved away from alcohol consumption in order to lead a healthier lifestyle.

– Consumers have continued to shift their beer packaging preferences over from bottles to cans.

– Premium beer the only segment to see a rise as consumers moves towards drinking less but of a better quality.

– Mainstream and discount brands both saw no growth as consumers move towards premium brands.

– Regular beers continued to be the driver of the beer category with all other segments seeing no growth

– Beers flavored with natural ingredients which were all locally produced have become increasingly popular.



Canada Beer Market Insights 2016 Report provides a complete overview of the Canada beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:


– 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

– Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

– Value by distribution channel 2011-2015, with 2016 forecasts

– 2014-2016 selected on- / off-premise retail prices

– Details of key beer new product launches in 2015 by company

– Overview of the competitive landscape in the beer market, with analysis of key company performance

– Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

– Data is also available in excel format


Reasons to Buy

– Gain an in-depth understanding of the dynamics and structure of the Canada beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

– Evaluate the current emerging trends and future growth opportunities in the Canada beer market to support your brand development and marketing initiatives

– Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

– Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

– Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

– Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Canada beer market

– View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects


Table of Contents

1 Data Revisions Summary

2 Market Context

    2.1 Market Parameters Tables

    2.2 Legislation and Taxation Tables

3 Market Background Briefing

4 Market Update

    4.1 New Products and Photo Shots

    4.2 Beer Pricing Tables

    4.3 Beer Data Tables

5 Brewer Profiles

6 Appendix

    6.1 Disclaimer

    6.2 Methodology, Wisdom Attributes & Product Definitions

    6.3 Map


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City: Pune
State: Maharashtra
Country: India